Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Aemers Admission Worldwide

Vacancy: --

Age: Na

Job Location: Dhaka (Banani)

Salary: --

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Immigration and Education Consultancy Service

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

Diploma in Digital Marketing also can apply for Digital Marketer post

• 1 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Immigration and Education Consultancy Service

• 1-5 years of experience in digital marketing, preferably within the education or consultancy sectors for both post.
• Proven experience in social media marketing, content marketing, SEO, SEM, and email marketing.
• Strong understanding of Google Analytics, Google Ads, social media platforms, and digital marketing tools.
• Excellent written and verbal communication skills.
• Creative, detail-oriented, and able to manage multiple projects simultaneously.
• Ability to analyse data, draw insights, and make data-driven decisions.
• Knowledge of the education consultancy industry is a plus.

Key Responsibilities of Digital Marketing Manager:

Digital Strategy Development: Create and execute digital marketing strategies aimed at increasing brand awareness, lead generation, and student acquisition for our education consultancy services.

Content Marketing: Oversee content creation for various digital platforms (social media, website, blogs, etc.) that resonates with prospective students, parents, and educational institutions.

Social Media Management: Manage and optimize social media accounts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to engage with prospective students and educational partners. Track performance metrics and adjust strategies accordingly.

SEO & SEM: Implement SEO best practices to optimize the company’s website for search engines and manage paid search campaigns (Google Ads, Bing Ads, etc.) to drive traffic and generate qualified leads.

• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns to nurture leads and retain clients.

• Analytics & Reporting: Monitor and report on the effectiveness of digital campaigns using tools like Google Analytics, social media insights, and email marketing analytics. Use data to optimize strategies for maximum impact.

• Collaborate with Sales and Admissions Teams: Work closely with the admissions and sales teams to ensure alignment of digital marketing efforts with overall business objectives and student acquisition goals.

• Lead Generation & Conversion: Develop and optimize lead generation funnels (including landing pages, forms, and CTAs) to convert website visitors into inquiries and leads.

• Stay Updated on Digital Marketing Trends: Keep up to date with the latest digital marketing trends, tools, and best practices in the education sector.

Digital Marketer part:

• Digital Marketing Campaigns: Develop, implement, and manage digital marketing campaigns that align with the company's goals and increase engagement with prospective students and educational institutions.

• Social Media Marketing: Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.) by creating engaging content, posting regularly, and interacting with followers. Track and report on campaign performance.

• Search Engine Optimization (SEO): Optimize the company website and content to rank higher in search engine results, driving organic traffic and increasing visibility to prospective students.

• Pay-Per-Click Advertising (PPC): Assist with creating and managing paid search campaigns (Google Ads, Facebook Ads, etc.), ensuring ads are optimized for lead generation and maximizing ROI.

• Email Marketing: Design, implement, and track email marketing campaigns, including newsletters, promotional offers, and drip campaigns, to nurture leads and retain clients.

• Content Creation & Copywriting: Assist in producing creative content such as blogs, articles, infographics, case studies, and other resources tailored to the needs of prospective students and their families.

• Collaboration with Sales Team: Work with the sales and admissions team to ensure seamless lead handover, communication, and follow-up on digital marketing-generated leads.

• Market Research & Trend Analysis: Stay updated on digital marketing trends, the competitive landscape, and the education sector’s evolving needs to inform strategies and keep the company ahead of the curve.

• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Digital Marketing Manager Salary range: 30-35K.

Digital Marketer Salary range: 25-30K.

Mobile Bill.

Eid bonus.

Breakfast & Lunch Subsidised.