Digital Marketing Lead
Job Description
Title: Digital Marketing Lead
Company Name: ARC Global Ltd
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Training/Trade Course: Digital Marketing,Graphics Designer
Experience Requirements:
∎ 3 to 5 year(s)
∎ The applicants should have experience in the following area(s):
Healthcare Sector
Job Responsibilities:
∎ Researching and developing goal-oriented digital marketing strategies to enhance brand visibility and achieve product/service growth.
∎ Implementing and maintaining marketing activities in alignment with brand marketing plans to ensure consistency with brand values and vision.
∎ Generating leads to support cross-functional teams in meeting sales objectives through conversion.
∎ Analysing brand and product/service performance by evaluating regional/national support activities against measurable objectives.
∎ Delivering specific innovations in line with the brand strategy to boost market share and overall performance indicators.
∎ Creating compelling and valuable content for digital channels, including websites, blogs, social media, email campaigns, SMS campaigns, and videos.
∎ Managing day-to-day marketing activities, such as project management, creative development, and online/offline campaign tracking and reporting.
∎ Overseeing social media accounts, developing content calendars, and engaging with the audience to build a strong online presence.
∎ Scheduling, implementing, and monitoring paid advertising campaigns (e.g., Google Ads, social media ads, display ads) to effectively target audiences.
∎ Providing input for volume forecasting and financial updates, monitoring key brand performance indicators (6P’s), and recommending solutions for meeting annual targets.
∎ Designing and executing email marketing and SMS marketing campaigns to nurture leads, retain customers, and promote products or services.
∎ Monitoring online comments and reviews to maintain a positive brand image.
∎ Collaborating with cross-functional teams (designers, developers, sales) to align digital marketing efforts with overall business objectives.
∎ Staying up-to-date with the latest digital marketing trends, tools, and best practices to implement innovative and effective strategies.
∎ Allocating and managing budgets for various digital marketing campaigns, ensuring cost effectiveness.
∎ Providing monthly analysis reports, monitoring competitor activities, and identifying opportunities to achieve a competitive edge.
Additional Requirements:
∎ Age 30 to 40 years
∎ Training/Trade Course: Digital Marketing, Graphics Designer certification preferred.
∎ Customer marketing experience is an added advantage.
∎ Relevant Business management and project management experience.
∎ Working knowledge: Show Empathy & Curiosity; Transform Data into action; Craft and Champion Purposeful Brands; Create Agile Integrated Engagement plans; Execute Flawlessly, Track & Optimize; Project Management; Analyze research data; Digital Analytics, business planning and implementation.
∎ Skills Required: SEO, Digital Marketing, MS Office, Video Editor & Graphics designer
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Tour allowance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 7 Aug 2023
Company Information:
∎ 27 Jul 2023
∎ ARC Global Ltd
∎ Address : Road-23. house-82, (Apt-4A)Block-A, Banani, Dhaka 1212
Category: Marketing/Sales
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