Digital Marketing Expert

Job Description

Title: Digital Marketing Expert

Company Name: DOM-INNO Developments Ltd.

Vacancy: 2

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Real Estate

Published: 2026-09-01

Application Deadline: 2026-09-30

Education:

• Bachelor of Business Administration (BBA) in Marketing, Business Administration, Real Estate

Requirements:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Real Estate

Skills Required: Advertising & Promotion,Collaboration and Teamwork,Communication and interpersonal skill,Content Marketing,Digital Analysis,Google Ads,Lead Generation,Meta Markeeting,Problem solving and decision making,SEO and Digital Marketing

Additional Requirements:

• Age At least 25 years

• Google Ads / Meta Ads certifications are an advantage.

• Experience with GA4 and Google Tag Manager.

• Experience with WordPress or other CMS platforms.

• Knowledge of landing-page optimization and CRO.

• Basic understanding of graphic design/video marketing is an advantage.

• Experience working with real estate sales teams and property CRMs.

• Strong understanding of local real estate markets and location-based digital advertising.

Responsibilities & Context:

1. Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with real estate sales and business objectives.

• Plan monthly and quarterly digital marketing campaigns.

• Identify target audiences, buyer personas, market segments, and new acquisition opportunities.

• Develop strategies for property launches, project promotions, lead generation, remarketing, and brand awareness.

2. Lead Generation

Build and optimize lead-generation campaigns for:

• Apartments/flats/Units

• Residential projects

• Commercial properties

• Land/plots

• Property investment opportunities

• Property rental or sale services.

• Work closely with the team to improve lead quality and conversion.

• Identify reasons for lead drop-offs and recommend corrective actions.

3. Social Media Marketing

• Develop and manage the company's social media strategy.

• Plan monthly content calendars for Facebook, Instagram, LinkedIn, YouTube, TikTok, etc., as applicable.

• Coordinate with designers, videographers, and content writers to produce engaging content.

• Create campaigns around property launches, project updates, customer testimonials, site visits, offers, and market insights.

• Monitor engagement, reach, follower growth, and social-generated leads.

4. Content & Creative Strategy

• Develop high-converting ad and campaign concepts.

• Lead & work with creative teams to produce:

Property videos

Reels/short-form videos

Project walkthroughs

Drone footage

Customer testimonials

Infographics

Promotional creatives

• Ensure all marketing communication is consistent with the company's brand guidelines.

5. Analytics & Reporting

Set up and monitor Google Analytics/GA4, Google Tag Manager, Meta Pixel, conversion tracking, and relevant marketing tools.

Prepare weekly/monthly marketing performance reports.

Track key metrics including:

• Leads generated

• Cost per lead (CPL)

• Qualified leads

• Cost per qualified lead

• Site visits

• Lead-to-site-visit conversion

• Booking/sales conversion

• ROAS

• Website traffic

• Organic rankings

• Provide actionable insights and recommendations to management.

6. CRM & Marketing Automation

Work with CRM systems to ensure accurate lead tracking and attribution.

Develop lead nurturing and remarketing campaigns.

Coordinate with Sales & Marketing teams to ensure timely lead follow-up.

Analyze CRM data to identify high-performing channels, campaigns, and customer segments.

7. Market & Competitor Research

• Monitor competitors' digital marketing activities, advertisements, offers, content, and positioning.

• Research real estate market trends and customer behavior.

• Identify new digital channels, tools, and opportunities for customer acquisition.

8. Advertising

• Plan, launch, manage, and optimize campaigns across:

• Meta Ads (Facebook & Instagram)

• Google Search Ads

• Google Display & YouTube Ads

• LinkedIn Ads where relevant

• Other relevant digital advertising platforms

• Manage advertising budgets and optimize campaigns.

• Conduct A/B testing of ad creatives, copy, landing pages, audiences, and offers.

9. SEO & Website Marketing

• Develop and implement SEO strategies to improve organic search visibility.

• Conduct keyword research related to real estate, locations, projects, and property searches.

• Optimize website pages, landing pages, blogs, and property/project listings.

• Monitor organic traffic, rankings, backlinks, and conversions.

• Improve website landing pages and conversion rates through CRO initiatives.

Job Other Benifits:

• Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Both Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

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