Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Wanderlust Trails Travels Ltd.

Vacancy: 1

Age: 20 to 38 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Travel Agent, Tour Operator

• Diploma
• Bachelor/Honors

• 3 to 5 years
• The applicants should have experience in the following business area(s): Travel Agent, Tour Operator

• Age 20 to 38 years

Digital Marketing & Lead Generation

• Plan, execute, and optimize META (Facebook, Instagram & Whatsapp) Ads and Google Ads

• Generate qualified leads for Tourism & Travel services

• Develop and manage marketing funnels from lead to booking

• Monitor and optimize CPL, ROAS, conversions, reach, and engagement. Continuously reduce CPL while improving lead quality and conversion.

• Run seasonal campaigns (Eid, Summer holidays, Visa rush, Thailand/Maldives/Malaysia, etc.).

• Conduct A/B testing on ad creatives, audiences, and formats

• Organic Social Media (Reels, posts, stories, group marketing)

• Implement retargeting strategies to improve lead quality

Social Media & Content Execution

• Manage official Facebook & Instagram pages

• Write engaging captions in Bangla & English with strong CTAs (posts, reels, stories)

• Coordinate creatives (images, videos, reels) with designer/video editor.

• Ensure brand tone consistency across all platforms.

• Manage and execute monthly social media content calendars.

Analytics, Reporting & Tools

• Track performance using Meta Ads Manager, Google Ads, and Google Analytics

• Maintain proper lead tracking (source-wise, executive-wise) & prepare weekly and monthly performance reports

• Analyze campaign data and provide improvement recommendations

• Stay updated with META & Google Ads algorithm changes and social media trends

Required Qualifications & Skills

• Strong knowledge of SEO, SEM, Paid Advertising & Marketing Funnels

• Hands-on experience with Meta Ads Manager & Google Ads

• Proven understanding of multi-channel lead generation tools & platforms

• Strong analytical, reporting, and data interpretation skills

• Ability to work under pressure during peak tourism seasons

• Experience in Tourism, Travel Agency, or Aviation Marketing

• Familiarity with Bangladesh travel customer behavior

• Experience with WhatsApp-based lead nurturing

• Basic knowledge of CRM or lead tracking tools (Google Sheets or similar)

• Competitive Salary

• Mobile Allowance

• Salary Review: Yearly

• Subsidized Lunch

• Festival Bonus: 2 (After Confirmation)

• Work in a collaborative & Exciting Environment