General Manager (GM) Sales and Marketing

Job Description

Title: General Manager (GM) Sales and Marketing

Company Name: Cross World Group

Vacancy: 01

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience: --

Published: 2026-03-01

Application Deadline: 2026-03-15

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Position Overview

Hotel Grand Park Barishal is seeking a dynamic, innovative, and highly strategic General Manager – Sales & Marketing to lead all Sales, Branding, and Digital Marketing functions. The role requires a forward-thinking leader who understands hospitality trends, customer behaviour, and digital ecosystems. You will drive overall revenue growth, strengthen market positioning, and manage a high-performing marketing team to elevate HGPB’s brand across all traditional and digital channels.

Key Objectives of the Role

• Lead and execute HGPB’s full Sales & Marketing strategy across offline and digital channels.

• Oversee Digital Marketing functions including SEO, SEM, Social Media, Content, PPC, Email Campaigns, Mobile Marketing, and Analytics.

• Ensure consistent brand identity and messaging across all platforms.

• Develop a strong content and editorial calendar for targeted customer engagement.

• Analyze performance metrics and optimize marketing campaigns to maximize ROI.

• Build and maintain strong relationships with clients, partners, and stakeholders.

Roles & Responsibilities

Sales & Market Development

• Develop and implement annual Sales & Marketing plans aligned with revenue goals and KPIs.

• Analyze existing and emerging markets to identify new business opportunities.

• Manage key corporate accounts and build long-term customer relationships.

• Conduct site inspections, familiarization trips, and client engagement activities.

• Collaborate with Operations, F&B, and other departments on pricing and promotional strategies.

• Ensure effective in-house promotional materials and hotel branding assets.

Digital Marketing Leadership

• Oversee content creation for social media, websites, email marketing, and digital campaigns.

• Monitor and adapt to the latest digital and social media trends for competitive advantage.

• Conduct audience and consumer behaviour analysis to refine marketing strategies.

• Optimize SEO/SEM performance and improve digital visibility across platforms.

• Manage digital marketing budgets, performance reports, analytics, ROI tracking, and KPIs.

• Lead campaign planning, execution, A/B testing, and post-campaign analysis.

Revenue & Performance Management

• Contribute to achieving targeted revenue goals across:

  • Rooms Revenue: RPAR +20%, ADR +20%, ARR +20%

  • F&B Revenue: ACP +25%, Incremental Revenue +25%, Contribution Margin +25%

  • Minor Operating Departments: +25% improvement

• Track and record client correspondence, proposals, quotations, and contracts.

• Provide weekly Sales & Marketing performance reports to Management.

Leadership & Team Development

• Lead, mentor, and develop the Sales & Marketing team through coaching, guidance, and performance monitoring.

• Conduct weekly team meetings and monitor individual KPI achievements.

• Foster strong interdepartmental communication and teamwork.