Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: SIGNATURE LIFESTYLE

Vacancy: 01

Age: At most 35 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 30000 - 50000 (Monthly)

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Retail Store, E-commerce

• Bachelor of Business Administration (BBA) in Marketing

• 3 to 5 years
• The applicants should have experience in the following business area(s): Retail Store, E-commerce

• Age At most 35 years
• Only Male

• Portfolio of digital marketing campaigns

• Meta Ads Manager screenshots (if available)

• Google Ads experience

• Examples of sales growth or ROAS achieved

We are looking for a passionate and performance-driven Digital Marketing Executive to help grow our fashion brand. The ideal candidate will be responsible for driving online sales, increasing brand awareness, and executing high-performing digital marketing campaigns across multiple platforms.

Key Responsibilities

• Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns to maximize ROAS.

• Manage Google Ads campaigns (Search, Shopping, Display, and Performance Max).

• Develop and execute social media marketing strategies for Facebook, Instagram, TikTok, and YouTube.

• Work closely with the creative team to produce engaging fashion content, reels, videos, and promotional campaigns.

• Plan campaigns for new arrivals, flash sales, seasonal collections, and festivals.

• Optimize website traffic and conversion through SEO and landing page improvements.

• Monitor campaign performance using GA4, Meta Ads Manager, and Google Analytics.

• Manage influencer and creator collaborations.

• Execute email, SMS, and WhatsApp marketing campaigns.

• Analyze competitors and identify market opportunities.

• Prepare weekly and monthly marketing performance reports with actionable insights.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 3-5+ years of experience in Digital Marketing (Fashion or E-commerce preferred).

• Proven experience managing Meta Ads and Google Ads.

• Strong understanding of customer acquisition, conversion optimization, and remarketing.

• Experience working with e-commerce platforms

• Excellent written and verbal communication skills in Bangla and English.

Required Skills

• Meta Ads Manager

• Google Ads

• Google Analytics (GA4)

• Social Media Marketing

• Content Strategy

• Email & SMS Marketing

• Influencer Marketing

• Conversion Rate Optimization (CRO)

• Canva or Adobe Photoshop (Basic)

• Microsoft Excel / Google Sheets

• AI tools such as ChatGPT for content and campaign planning

Preferred Experience

• Managing monthly advertising budgets of BDT 100,000+

• Scaling e-commerce sales through paid advertising

• Running successful fashion campaigns during Eid, Pohela Boishakh, Black Friday, and other seasonal promotions

• Experience with pixel tracking, conversion API, and remarketing

Personal Qualities

• Creative and trend-aware

• Data-driven decision maker

• Strong analytical and problem-solving skills

• Target-oriented with a growth mindset

• Excellent teamwork and communication skills

• Able to work under pressure and meet deadlines

Key Performance Indicators (KPIs)

• Increase online sales and revenue

• Achieve target Return on Ad Spend (ROAS)

• Reduce Cost per Acquisition (CPA)

• Improve website conversion rate

• Increase customer retention and repeat purchases

• Grow social media engagement and followers