Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: METSELL (Metallurgical Solutions)

Vacancy: 02

Age: Na

Job Location: Chattogram, Dhaka

Salary: Negotiable

Experience:

• At least 3 years

• Bachelor of Business Administration (BBA)

• At least 3 years

Requirement

* knowledge about digital marketing

* SEO

* Email Marketing

Responsibilities:

*Strategic & Research*

Strategy Development: Lead the creation and execution of the overall digital marketing roadmap.

Market Intelligence: Research industry trends, competitor movements, and audience behavior.

Consumer Journey: Map and optimize the end-to-end user path to increase conversions.

Innovation: Monitor emerging tools and technologies to keep the brand ahead of the curve.

*Campaign Management*

Multi-Channel Implementation: Execute activities across SEO, SEM, Social Media, Email, Mobile, and Display.

Paid Advertising: Manage budgets and performance for Search, Display, Social, and Programmatic ads.

SEO Management: Direct both technical and content-based SEO campaigns to drive organic growth.

Social Media: Oversee social platforms and community engagement strategies.

*Content & Assets*

Content Creation: Manage the production of engaging digital content for all platforms.

Owned Media: Maintain and update the company’s websites and mobile apps.

CRM & Email: Manage email marketing software, lead nurturing, and database health.

Technical & Analytics

Tracking Setup: Implement conversion pixels, event tracking, and tag management.

Data Analysis: Review analytics reports to extract actionable insights.

Optimization: Develop and share data-driven plans to improve campaign performance.