Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: KAKATUWA MEDIA LTD

Vacancy: 02

Job Location: Dhaka (Uttara)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor degree in any discipline
∎ Preferred Professional Certification: Digital Marketing, SEO
∎ Training/Trade Course: Digital Marketing, SEO
∎ Must have some knowledge on Web Development.

Experience Requirements:
∎ 2 to 3 year(s)

Job Responsibilities:
∎ Audience targeting, analyzing, planning, and using SEO and SEM, On-Page SEO, Off-Page SEO, keyword research, content marketing, Google AdWords, Google Analytics, AdSense, YouTube Marketing, Blogging, Inbound Marketing, Outbound Marketing, etc.;
∎ Creative planning and execution of all the Facebook & Instagram marketing campaigns by using Facebook Ads Manager, more specifically, utilizing Conversion ads, and Lead ads with a full understanding of Facebook Conversion API & pixel for retargeting ads;
∎ Google Ads planning, measurement, audience & keyword analysis for best CPR on PPC & display ads;
∎ Analyzing digital marketing analytics reports and sharing insights with the team to develop optimization plans;
∎ Working with content marketing and Banner design to create suitable content for each stage of a customer's digital journey;
∎ Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement;
∎ Properly maintain and manage our eCommerce Platform;
∎ To maintain digital channel by composing and posting online content for the company's social media page & website (Facebook, Youtube, Instagram, website);
∎ Ability to write an article on the blog and social digital marketing platforms etc;
∎ Strong technical knowledge of Adobe Photoshop, Premiere PRO etc;
∎ Must be a creative thinker and problem solver;
∎ Perform any other task assigned by the management.

Additional Requirements:
∎ Age 25 to 35 years
∎ Both males and females are allowed to apply
∎ Proactive to prior work and multitasking ability;
∎ Reporting through Google Analytics & Google Search console;
∎ Using A/B testing to optimize digital marketing performance;
∎ Must have idea on Ahrefs, SEMrush, MOZ or Buzz Sumo;
∎ Must have idea on Mailshimp, Sendgrid or Sendinblue;
∎ Knowledge about market trends;
∎ Fluency in oral, written English (highly desirable);
∎ Good interpersonal and public relations skills;
∎ Self-motivated, well behaved and humble.

Salary: Tk. 19105 - 31493 (Monthly)

Compensation & Other Benefits:
∎ Performance bonus
∎ Salary Review: Yearly
∎ Festival Bonus: 1

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 20 May 2022

Company Information:
∎ 10 May 2022
∎ KAKATUWA MEDIA LTD
∎ Address : House No. 3/A, Road No. 04, Dhanmondhi, Dhaka - 1205.
∎ Business : Education Management.


Category: Media/Advertisement/Event Mgt.

: Please see all the instructions carefully and send your CV, copies of all academic certificates and mark sheets, experience letters and one copy of recent photograph with a cover letter at [email protected]

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