Job Description
Title: Digital Marketing Executive
Company Name: City Travels
Vacancy: --
Age: at least 24 years
Location: Dhaka (Banani)
Minimum Salary: Negotiable
Experience:
∎ At least 1 year
∎ The applicants should have experience in the following business area(s):Travel Agent, Travel Startup
∎ Freshers are also encouraged to apply.
Published: 10 Feb 2025
Education:
∎ Higher Secondary, Bachelor/Honors
Requirements:
Additional Requirements:
∎ Age at least 24 years
∎ Strong understanding of Facebook Ads Manager and Business Manager tools.
∎ Knowledge of Audience Insights, Pixel tracking, and Conversion API.
∎ Experience with A/B testing, budget management, and ROI tracking.
∎ Familiarity with Google Analytics or similar web analytics tools.
∎ Understanding of SEO, SEM, and other digital marketing practices is a plus.
∎ Excellent analytical skills to interpret data and adjust strategies accordingly. Strong communication and collaboration skills.
∎ Strong understanding of Facebook Ads Manager and Business Manager tools.
∎ Knowledge of Audience Insights, Pixel tracking, and Conversion API.
∎ Experience with A/B testing, budget management, and ROI tracking.
∎ Familiarity with Google Analytics or similar web analytics tools.
∎ Understanding of SEO, SEM, and other digital marketing practices is a plus.
∎ Excellent analytical skills to interpret data and adjust strategies accordingly. Strong communication and collaboration skills.
Responsibilities & Context:
∎ Plan, create, and manage effective Facebook advertising campaigns to drive traffic, generate leads, and improve brand visibility.
∎ Conduct audience research to identify key demographics, interests, and behaviors for target campaigns.
∎ Monitor and optimize Facebook ad performance, including A/B testing, audience segmentation, and creative adjustments.
∎ Analyze campaign data to generate insights and provide regular reports on performance metrics (CPC, CTR, ROAS, etc.).
∎ Collaborate with the content and creative teams to develop high-quality, engaging ad copy, images, and videos.
∎ Stay updated with the latest trends, features, and algorithm changes in Facebook Ads and the digital marketing landscape.
∎ Manage advertising budgets and track spending efficiency.
∎ Perform retargeting and remarketing strategies to increase conversion rates.
∎ Plan, create, and manage effective Facebook advertising campaigns to drive traffic, generate leads, and improve brand visibility.
∎ Conduct audience research to identify key demographics, interests, and behaviors for target campaigns.
∎ Monitor and optimize Facebook ad performance, including A/B testing, audience segmentation, and creative adjustments.
∎ Analyze campaign data to generate insights and provide regular reports on performance metrics (CPC, CTR, ROAS, etc.).
∎ Collaborate with the content and creative teams to develop high-quality, engaging ad copy, images, and videos.
∎ Stay updated with the latest trends, features, and algorithm changes in Facebook Ads and the digital marketing landscape.
∎ Manage advertising budgets and track spending efficiency.
∎ Perform retargeting and remarketing strategies to increase conversion rates.
Skills & Expertise:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Banani)
Company Information:
∎ City Travels
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 12 Mar 2025
Category: IT/Telecommunication
