Digital Marketer

Job Description

Title: Digital Marketer

Company Name: E. B. Solutions Ltd.

Vacancy: 1

Age: 22 to 35 years

Job Location: Dhaka (Baridhara)

Salary: Negotiable

Experience:

• 3 to 6 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce, F-commerce

• Bachelor of Business Administration (BBA) in Marketing

• 3 to 6 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce, F-commerce

• Age 22 to 35 years

Additional Requirements:

• 3+ years of hands-on digital marketing experience
• Proven expertise in Facebook & Instagram advertising with measurable results
• Strong knowledge of TikTok marketing and content trends
• Team leadership and communication skills - ability to guide, manage and communicate with creative professionals
• Fluent in Bangla and English
• Google Analytics, Facebook Business Manager, TikTok Ads Manager proficiency

Technical Skills:

• Social Media Expertise: Deep understanding of major Bangladeshi social media platforms (Facebook, Instagram, TikTok) and their advertising ecosystems.
• KOL/KOC Experience: Proven experience in sourcing, negotiating, and managing KOL/KOC collaborations. Ability to analyze audience data and tailor content for different objectives.
• Hands-on Ad Experience: Proven experience in managing paid social media campaigns with a focus on performance and ROI. Familiarity with ad managers and analytics tools is a must.
• Analytical Skills: Ability to use native platform analytics or third-party tools to measure campaign performance and optimize strategies accordingly.
• Communication: Excellent communication and collaboration skills, effective in a cross-cultural team environment.
• Bonus Points: Previous experience in e-commerce, FMCG, or a digital marketing agency.

We are seeking a passionate and creative Digital Marketer to join our team. The ideal candidate will be deeply embedded in the Bangladeshi digital ecosystem, proficient with major social media platforms, and skilled in executing data-driven strategies to enhance brand awareness, user engagement, and sales conversion. You will be a crucial bridge connecting our China-based marketing strategy with local Bangladeshi users.

We`re looking for a passionate digital marketer to help us become Bangladesh`s most recognized e-commerce platform.

1. Social Media Management:

• Own and manage official social media accounts (Facebook, Instagram, TikTok), including content planning, publishing, and community engagement.

• Develop and execute weekly/monthly social media content calendars aligned with the overall marketing strategy.

2. Influencer/KOL/KOC Marketing & Partnership:

• Research, identify, and build a database of relevant KOLs and KOCs in the Bangladesh market.

• Analyze KOL/KOC audience demographics, content style, and collaboration value to tailor personalized partnership proposals for different campaign goals (e.g., boosting brand positioning vs. promoting hot-selling products).

• Manage the end-to-end KOL collaboration process, from negotiation to execution, and monitor/report on campaign performance.

3. Streamer Recruitment & Management:

• Recruit talented live streamers for our platform through our official channels. Serve as the primary point of contact for our streamer.

• Collaborate with streamers to create engaging live stream sessions and content, aligning with product launches and marketing campaigns.

4. Paid Social Advertising:

• Plan and optimize paid social media advertising campaigns across platforms (e.g., Facebook/Instagram Ads, TikTok Ads) to achieve KPIs for lead generation and conversions.

• A/B test creatives, audiences, and ad formats continuously

5. Market Research & Analysis:

• Monitor trends in the Bangladeshi e-commerce and social media landscape, competitor activities, and consumer behavior.

• Provide actionable insights and recommendations for content creation, marketing campaigns, and business decisions based on research and analysis.

6. Cross-Cultural Collaboration:

• Maintain close communication with the China-based HQ marketing team, clearly understanding global strategy and localizing it effectively for execution.

• Prepare and submit regular performance reports on marketing activities, demonstrating results with data.

• Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2
Performance bonus tied to sales growth