Digital Content & Design Specialist - Outdoor & Branch Media

Job Description

Title: Digital Content & Design Specialist - Outdoor & Branch Media

Company Name: Babuland Limited

Vacancy: 01

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Event Management,Amusement Park,Party/ Community Center

• Bachelor’s degree in Graphic Design, Multimedia, Digital Media, or a related field.

• At least 2 years
• The applicants should have experience in the following business area(s): Event Management,Amusement Park,Party/ Community Center

• Age At least 25 years

• 2+ years of experience in graphic design, digital media, and video production.
• Strong proficiency in design software (e.g., Adobe Photoshop, Illustrator, After Effects) and video editing tools (e.g., Adobe Premiere, Final Cut Pro).
• Experience in creating both static and dynamic content for social media, including posts, stories, ads, Reels, etc.
• Strong understanding of design principles, branding, and visual storytelling.Creativity and attention to detail to create visually appealing and engaging content.
• Experience in content management and knowledge of social media trends.
• Understanding of IP protection, copyright laws, and working with legal teams.
• Experience in designing merchandise for promotional use or for sale is a plus.
• Ability to work independently and meet deadlines.

Design Creation & Branding:

• Design static and dynamic content (e.g., social media posts, Reels, event posters, flyers, digital banners) to engage and promote Babuland presence on various platforms.
• Develop consistent brand visuals across all media, ensuring all designs align with Babuland values, messaging, and aesthetic.
• Design promotional materials and branding assets for branch-specific promotions, events, and seasonal campaigns.

Outdoor Video Production & Editing:

• Produce video content that highlights the atmosphere and activities at Babuland branches, capturing Reels, stories, and other short-form video content.
• Oversee video editing to ensure it aligns with the brand style and is optimized for various platforms.
• Work closely with the marketing team to develop engaging video content that promotes the “Buddies Show” series and other initiatives.

Content Strategy & Social Media Management:

• Develop a content strategy for social media channels, ensuring a balance of design and video content & Script that resonates with both children and their parents.
• Manage a content calendar for regular posting on platforms like Instagram, TikTok, YouTube, and Facebook, ensuring timely, relevant, and high-quality content.
• Analyze content performance and optimize designs and videos to improve reach, engagement, and brand awareness.

Creative Campaigns & Visual Storytelling:

• Lead the creative direction for digital marketing campaigns and special promotions.
• Collaborate with cross-functional teams to create compelling visual storytelling that aligns with the overall marketing goals and strengthens the Babuland brand.

Character & Merchandise Design:

• Refine character designs for the "Buddies Show" series to ensure they are visually appealing and resonate with children.
• Work on developing and promoting children's merchandise tied to the characters and create visual content around those products for social media and promotional purposes.

IP Protection & Legal Compliance:

• Ensure intellectual property rights and designs are properly protected.
• Collaborate with legal teams to ensure all content adheres to copyright laws and intellectual property regulations.

Team Collaboration:

• Collaborate with the marketing, growth, and branch teams to execute creative initiatives that align with company goals.
• Provide creative support to other teams as needed, ensuring all content is visually engaging and aligned with the brand’s vision.

Trend Monitoring & Innovation:

• Stay up-to-date with the latest trends in digital design, social media, and video production.
• Bring fresh ideas to the table by experimenting with new content formats and design approaches.

• Competitive salary (negotiable based on experience)

• 2-day weekend

• Free lunch

• Conveyance for job-related movements

• Mobile allowance

• Employee Trust Fund

• Permanent employee

• Festival bonus