Deputy Manager - Brand

Job Description

Title: Deputy Manager - Brand

Company Name: Golden Harvest Group

Vacancy: 01

Age: At least 30 years

Job Location: Dhaka

Salary: Tk. 40000 - 80000 (Monthly)

Experience:

• 7 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), BPO/ Data Entry Firm, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Ice Cream, Dairy

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 7 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), BPO/ Data Entry Firm, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Ice Cream, Dairy

• Age At least 30 years

• Proficiency in digital marketing analytics and performance measurement.

• Strong hands-on experience in trade marketing, trade promotion, and channel activation.

• Strong project management and campaign execution skills.

• Experience in creative design briefing and agency/vendor management.

• Excellent analytical and problem-solving abilities.

• Strong communication, presentation, and stakeholder management skills.

• Advanced proficiency in Microsoft Excel and PowerPoint.

• Knowledge of market research, consumer insights, and brand performance analysis.

• Ability to manage multiple projects in a fast-paced, results-oriented environment.

• Brand Strategy & Planning: Assist in developing and executing annual brand plans, aligning marketing initiatives with corporate objectives. SKU analysis, market visits, and Potentiality analysis.

• New Product Development (NPD): Lead the end-to-end launch process for new SKUs, from conceptualization and pricing structure to packaging design and go-to-market strategy.

• Campaign Management: Plan and oversee integrated marketing campaigns across traditional and digital media (Meta, Google Ads) to drive consumer engagement.

• Trade Marketing: Collaborate with sales teams to develop in-store visibility, trade promotions, and point-of-sale materials that boost shelf velocity.

• Market Intelligence: Conduct regular competitor analysis, monitor market trends, and interpret consumer feedback to refine product positioning.

• Digital & E-commerce: Manage brand presence on e-commerce platforms and quick-commerce channels to optimize online sales performance.

• Performance tracking & reporting: Monitor brand KPIs, campaign effectiveness, sales performance, and market share trends, and prepare periodic performance reports with actionable recommendations.

• Any other tasks assigned by management.

• Tour allowance,Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2