Title: Assistant Manager, Brand
Company Name: Golden Harvest Group
Vacancy: 02
Age: At least 29 years
Job Location: Dhaka
Salary: Negotiable
Experience:
Technical Skills: Proficiency in digital marketing analytics, project management, and creative design briefing.
Core Competencies: Strong analytical mindset, excellent communication skills in both English and Bengali, and the ability to thrive in a fast-paced, results-oriented environment.
Brand Strategy & Planning: Assist in developing and executing annual brand plans, aligning marketing initiatives with corporate objectives. SKU analysis, market visits, and Potentiality analysis
New Product Development (NPD): Lead the end-to-end launch process for new SKUs, from conceptualization and pricing structure to packaging design and go-to-market strategy.
Campaign Management: Plan and oversee integrated marketing campaigns across traditional and digital media (Meta, Google Ads) to drive consumer engagement.
Trade Marketing: Collaborate with sales teams to develop in-store visibility, trade promotions, and point-of-sale materials that boost shelf velocity.
Market Intelligence: Conduct regular competitor analysis, monitor market trends, and interpret consumer feedback to refine product positioning.
Digital & E-commerce: Manage brand presence on e-commerce platforms and quick-commerce channels to optimize online sales performance.
Any other task assigned by management.
As Per Company Policy