Creative Director

Job Description

Title: Creative Director

Company Name: SWISH.GLOBAL

Vacancy: --

Age: 35 to 55 years

Job Location: Dhaka (Kuril)

Salary: Negotiable

Experience:

• At least 12 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Bachelor of Fine Arts (B.F.A)

• At least 12 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Age 35 to 55 years

• Minimum 5 years in Creative Director position

• Must submit portfolio + minimum 2 campaign case studies showing measurable results (CPL, Conversion rate growth and Sales Impact)

• Agency or large brand experience preferred

• Proven lead generation and performance marketing success

• Business-oriented mindset

• Revenue-driven strategic thinker

• High ownership mentality

• Strong understanding of sales funnel & conversion psychology

• Expertise in conversion-focused campaign execution, UI/UX (website)

• Strong leadership & team management capability

• Data-driven decision-making ability

• Ability to work directly with top management

SWISH is a fast-growing brand with strong national presence and global ambitions. We are looking for a high-impact Creative Director who will lead our Brand & Communications division and drive measurable business growth through strategic creative leadership.

This is not a design-only role. The Creative Director will be responsible for aligning brand, performance marketing, showroom sales, and digital platforms to directly influence revenue growth.

This position has direct impact on business performance and sales scalability

This position reports directly to the Chief Executive Officer (CEO).

Job Responsibilities

1) Brand & Campaign Leadership

• Plan and execute at least 1 static and 1 motion campaign per month

• Submit monthly campaign plans 30 days in advance (Concept → Execution → Completion)

• Develop and enforce comprehensive Brand Guidelines across all sub-units

• Upgrade existing campaign communication patterns

• Develop Retail & Showroom Branding Plans aligned with international standards

• Strengthen Corporate and Employer Branding

2) Website & Product Presentation Control

• Ensure complete product information is uploaded before launch:

• o  Minimum 6 detailed images

• o  3D visuals / specifications

• o  Consistent product angles

• Transform website into a high-conversion international standard platform

• Align Brand, Sales & Business Development messaging

• Improve UX, content & visual communication to increase conversion rate

3) Lead Generation & Performance Creative (Mandatory Expertise)

• Social media-based lead generation campaigns

• Conversion funnel design

• Landing page optimization

• Performance creative strategy

• Retargeting campaign planning

• Lead quality analysis & creative optimization

Ability to:

• Reduce CPL through creative improvement

• Increase conversion rate through messaging and positioning

• Turn campaigns into measurable sales results

4) Sales-Driven Creative Strategy

• Maintain 100% alignment with Sales, Business Development & Showroom teams

• Develop SKU-based sales boost strategies

• Plan campaigns to increase showroom footfall

• Improve in-store communication & display strategy

• Analyze sales data and optimize creative accordingly

5) Team Leadership & Operational Excellence

• Lead and manage an 18-member Brand & Communications team

• Build performance-oriented and accountable work culture

• Improve productivity

• Develop online work tracking & checklist systems for CEO’s visibility

• Create training manuals & skill development frameworks

• Ensure timely monthly workflow execution

6) Research & Global Expansion Strategy

• Conduct brand growth research

• Develop global branding strategies

• Create international communication plans

• Perform competitive positioning & market analysis

• Mobile bill
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

• Performance-based growth opportunity

• Strategic decision-making authority

• Direct contribution to national & global brand scaling

• Earned Leave Encashment

• Service Benefit

• Attendance Bonus

• Long Service Award (5 Years)