CMO / CSO (Land, Hotels & Resorts) Real Estate Sales

Job Description

Title: CMO / CSO (Land, Hotels & Resorts) Real Estate Sales

Company Name: Aasceend Property Development Limited

Vacancy: --

Age: 40 to 45 years

Job Location: Dhaka (DOHS Baridhara)

Salary: Negotiable

Experience:

• 12 to 20 years
• The applicants should have experience in the following business area(s): Real Estate, Developer

• Master of Business Administration (MBA) in Marketing

• 12 to 20 years
• The applicants should have experience in the following business area(s): Real Estate, Developer

• Age 40 to 45 years
• Only Male

Minimum 5 years in senior leadership role.

Proven experience in land project launch and installment sales model.

Strong understanding of Bangladesh land registration and documentation process.

Experience handling high-value corporate and institutional clients.

Job Summary

The Chief Marketing Officer (CMO) / Chief Sales Officer (CSO) will lead the strategic planning and execution of marketing and sales operations for the company’s land development projects and hotel/resort properties in Bangladesh. The role is responsible for revenue generation, project launch strategy, installment-based sales management, hospitality revenue optimization, brand positioning, and channel development in compliance with applicable local laws and business practices.

Core Responsibilities

1. Strategic & Commercial Leadership

• Develop annual sales and marketing strategy aligned with company revenue targets.

• Lead go-to-market strategy for land project launches.

• Develop market penetration strategies for domestic and NRB (Non-Resident Bangladeshi) buyers.

• Ensure compliance with applicable land, real estate, tourism, and business regulations in Bangladesh.

• Monitor competitor developers and hospitality brands within Dhaka and key tourist zones.

  2. Land Sales Management (Bangladesh Context)

• Design installment-based payment structures (booking money, down payment, EMI schedule).

• Oversee plot booking, allotment, and customer documentation process.

• Coordinate with Legal for land mutation, registration, and deed execution.

• Supervise sales offices, site sales teams, and channel partners.

• Develop corporate and broker network across Dhaka and divisional cities.

• Ensure timely collection of receivables and reduce overdue accounts.

  3. Hotels & Resorts Sales Strategy

• Develop occupancy and revenue strategy considering peak/off-peak seasons.

• Manage corporate bookings, group sales, event sales, and government contracts.

• Build partnerships with tour operators and online travel agencies.

• Drive wedding, conference, and destination event sales (high-demand segment in Bangladesh).

• Monitor guest feedback, online ratings, and service recovery strategy.

  4. Marketing & Brand Development

  • Lead ATL/BTL campaigns, including:

    • Digital marketing (Facebook, Google Ads – key in Bangladesh market)

    • Outdoor billboards

    • Real estate fairs

    • Roadshows and site activation campaigns

  • Manage PR, media relations, and influencer marketing.

  • Oversee CRM systems for lead tracking and customer lifecycle management.

  Conduct feasibility studies and demand analysis before project launch.

  5. Financial & Revenue Management

• Prepare annual sales forecast and marketing budget.

• Monitor cash inflow from land installment collections.

• Optimize pricing strategy based on market demand.

• Analyze ROI on marketing campaigns.

• Present monthly sales reports to the Board.

  6. Team Leadership

• Recruit, train, and manage sales managers, executives, and marketing team.

• Set clear KPIs and commission structures.

• Develop performance-based incentive plans.

• Conduct regular performance review meetings.

• Mobile bill,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2