Client Hunting and Sales & Marketing Lead (Field Operations)

Job Description

Title: Client Hunting and Sales & Marketing Lead (Field Operations)

Company Name: FDL Group

Vacancy: --

Age: Na

Job Location: Dhaka, Dhaka (Dhaka Court)

Salary: Negotiable

Experience:

• 2 to 5 years

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor’s Degree in Marketing, Business Administration, or a related field.

• 2 to 5 years

Qualifications & Skills Required:

• 2–5 years of proven experience in field sales or marketing (preferably in FMCG, retail, food, or e-commerce sectors).
• Strong client hunting, communication, and negotiation skills.
• Energetic, confident, and target-oriented professional with leadership capabilities.
• Ability to work independently and travel frequently within Dhaka and nearby regions.
• Proficiency in MS Excel, Google Sheets, and CRM tools.

Performance KPIs:

• Monthly Sales Achievement (%)
• Number of New Clients/Outlets Added
• Repeat Client Retention Rate
• Marketing Activity Execution Quality
• Reporting Accuracy & Timeliness

Objective: We are looking for a proactive and results-driven Sales & Marketing Lead (Field Operations) who will be responsible for driving sales growth, identifying and onboarding new clients, strengthening partnerships, and executing impactful on-ground marketing campaigns. This role demands a combination of strong field sales expertise, client acquisition skills, and hands-on leadership to ensure consistent revenue generation and brand presence.

Key Responsibilities:

Sales & Business Development

• Conduct field visits to retail outlets, corporate clients, and distribution partners to generate leads and sales.
• Achieve monthly and quarterly sales targets through effective client follow-up and conversion.
• Identify and onboard new clients, resellers, and institutional partners to expand market coverage.
• Maintain and grow relationships with existing clients to increase repeat sales and customer loyalty.
• Gather and report market insights on competitors, pricing, and customer preferences to support strategic decisions.

Marketing & Activation

• Plan and implement on-ground marketing campaigns, product samplings, and promotional events.
• Support digital marketing initiatives by linking online campaigns with offline conversions.
• Collaborate with the marketing team to ensure branding materials (banners, flyers, POS displays) are well-designed, placed, and maintained.
• Ensure consistent brand visibility and compliance across all field marketing activities.

Data & Reporting

• Track and document daily visits, leads, and conversions using CRM tools or Excel.
• Submit daily/weekly performance reports covering client interactions, activity outcomes, and competitor insights.
• Recommend new marketing and sales strategies based on real-time market observations.

Coordination & Leadership

• Lead, train, and motivate field promoters or junior sales representatives to achieve team targets.
• Coordinate closely with central marketing and management teams for planning and performance alignment.
• Ensure seamless execution of field operations in line with company objectives and standards.