Branding & Merchandising Executive
Job Description
Title: Branding & Merchandising Executive
Company Name: Essilor | 2.5 New Vision Generation
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Educational background-Bachelor in any discipline (Marketing preferable)
Experience Requirements:
∎ 2 to 3 year(s)
Job Context:
∎ 2.5 New Vision Generation, an inclusive business arm of EssilorLuxottica
∎ In line with the global vision of Essilor "Improving lives by improving sight" to all the people around the world, 2.5 NVG is a new business entity aiming to provide vision access to the 2.5 billion people in the world who currently do not have access to vision correction. 2.5 NVG is in the business and distribution of plastic ophthalmic lens, frames, Sunglasses, instruments and other allied products with an objective of creating awareness and thereby providing vision care services. It also focuses on training youth to conduct vision screening events and dispensing of spectacles to address the needs of people in rural areas, with uncorrected refractive errors. 2.5 New Vision Generation (2.5 NVG), an inclusive Business arm of Essilor, which is working in 27 countries around the globe, to reach out to maximum number of people who need vision correction.
∎ Background: Branding & Marketing
∎ Based in: Dhaka
∎ Work Station: All over Bangladesh
Job Responsibilities:
∎ MAIN TASKS AND RESPONSIBILITIES
∎ Manage the external stakeholder & different 2.5 NVG channel to branding, marketing & product promotion related activities to generate maximum business
∎ Ensure that all existing & new channel branding in line with 2.5 NVG standards.
∎ Support & manage different customer engagement activities or event as required like VSE, campaign to maximum business output
∎ Measure and report performance of all marketing campaigns, and assess ROI and KPIs
∎ Monitor current market trends, research consumer markets and competitors' activities in branding related aspect
∎ Oversee new and ongoing marketing and advertising activities
∎ Understand the marketing & branding support requirement of each channel and implementation with business plan in alignment with management & company guidelines • Maintain brand integrity across all company marketing initiatives and communications
∎ REPORTING/COLLABORATIONS
∎ Report to CDE - 2.5 NVG Bangladesh
∎ Collaborate closely with other team members of 2.5 NVG, Essilor Bangladesh
∎ KEY PERFOMANCE INDICATORS (KPIs)
∎ Alignment with 2.5 ambition and milestones
∎ No of Outlet Branding in stipulated time
∎ Support and Facilitate in the growth of 2.5 NVG business
∎ Contribute to the creation of new wearers in line with the mission of the company
∎ Facilitate in the sales process and achieve the business objective through various projects of 2.5 NVG Bangladesh
Additional Requirements:
∎ Having 2-3 years' experience in Branding & Marketing
∎ Having computer knowledge in MS office
∎ Adobe photoshop & ai would be an added advantage
∎ Ability to drive and influence others
∎ Travel 60-70% of time to various project sites in all divisions of Bangladesh
Salary:
∎ Best in the industry based on the academic and professional background
Compensation & Other Benefits:
∎ TRAVEL AND OTHER REIMBURSEMENTS: As per company's standard norms.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 2 Aug 2023
Company Information:
∎ 3 Jul 2023
∎ Essilor | 2.5 New Vision Generation
Category: Marketing/Sales
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