Brand & Marketing Manager

Job Description

Title: Brand & Marketing Manager

Company Name: Rigel Group

Vacancy: 01

Job Location: Dhaka (Mirpur)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Skills Required: Advertising & Promotion, Business Development, Digital Content Development, Digital Marketing, Promotion and Branding, Sales & Marketing, Strategic Planning

Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s): Advertising & Promotion, Brand Planning/ Development, Business Development, Digital Content Development, Digital Marketing, Strategic Planning
∎ The applicants should have experience in the following business area(s): Advertising Ageny, Group of Companies

Job Context:
∎ We are looking for an experienced Brand and Marketing Manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand and Marketing Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.
∎ To be successful as a Brand and Marketing Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

Job Responsibilities:
∎ Researching and analyzing consumer behavior, market trends and competitor activity.
∎ Establishing budgets, performance specifications and sales estimates.
∎ Developing and implementing strategies that resonate with the target market.
∎ Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
∎ Building brand awareness and increasing brand value and profitability.
∎ Increasing product/ service sales and market awareness.
∎ Measuring and reporting on campaign performance and assessing KPIs and ROI.
∎ Collaborating with different teams such as marketing, creative, legal, etc.
∎ Overseeing the production of advertisements, promotional materials and mail campaigns.
∎ Ensuring that messaging and marketing activities are aligned with brand and company values.

Additional Requirements:
∎ Age at least 30 years
∎ Only males are allowed to apply
∎ Degree in business, marketing or related field.
∎ Previous experience in developing brand and marketing strategies.
∎ Good communication skills, both verbal and written.
∎ Previous experience in managing and leading teams.
∎ Highly organized and perform well under pressure.
∎ Budget management skills.
∎ Strong research and analytical skills.

Salary: Negotiable

Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Credit card, Medical allowance, Performance bonus, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Half Yearly
∎ Festival Bonus: 2
∎ As per policy.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 26 Mar 2022

Company Information:
∎ 24 Feb 2022
∎ Rigel Group

Category: Marketing/Sales

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