Brand Manager

Job Description

Title: Brand Manager

Company Name: Royal Weaving and Coating Industries Ltd.

Vacancy: 1

Age: At least 27 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 10 years
• The applicants should have experience in the following business area(s): Plastic/ Polymer Industry

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

• PGD in Brand Management or Strategic Branding is an advantage

• At least 10 years
• The applicants should have experience in the following business area(s): Plastic/ Polymer Industry

• Age At least 27 years
• Only Male

• Proven experience building or scaling a brand, ideally with international market exposure

• Strong strategic thinking combined with hands-on execution ability

• Excellent communication, storytelling, and negotiation skills

• Comfortable working with sales and production teams

• Proficient in digital marketing tools and MS Office

• Portfolio or case studies of past branding/campaign work may be requested at interview stage

Brand Building & Identity

• Develop and strengthen the Royal brand identity, ensuring consistent positioning and messaging across all products (synthetic leather, PVC Rexin, floor mats, coated fabrics) and markets.

• Create and refine brand guidelines, packaging standards, and promotional materials to maintain a consistent global brand image.

• Lead brand or sub-brand development for new product lines as the company expands its portfolio.

Strategy & Market Growth

• Design and execute brand strategies that support the company's international expansion goals and export ambitions.

• Identify new markets, buyer segments, and growth opportunities both domestically and abroad.

• Monitor competitor activities, industry trends, and customer preferences to keep Royal's positioning sharp and relevant.

Promotion & Campaigns

• Plan and execute marketing campaigns — digital, trade shows, exhibitions, dealer programs — to build awareness among buyers, distributors, and end users worldwide.

• Manage the company's digital presence (website, social media) to strengthen visibility with international audiences.

• Represent Royal at trade fairs, exhibitions, and buyer meetings to build relationships and open new markets.

Collaboration & Performance

• Work closely with sales and production teams to ensure brand initiatives translate into real business growth.

• Prepare promotional budgets and track ROI of brand campaigns and activities.

• Prepare regular reports on brand performance, market visibility, and competitor positioning for the Managing Director/Directors.

• Support senior management in shaping long-term brand strategy aligned with the company's growth targets.