Brand Manager- Marketing Department (Food & Beverage)

Job Description

Title: Brand Manager- Marketing Department (Food & Beverage)

Company Name: Assurance Farm Cafe(Sister concern of Assurance Moni Group)

Vacancy: --

Age: 35 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage,Group of Companies

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 8 to 10 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage,Group of Companies

• Age 35 to 40 years
• Only Male

• Drive for results and leaderships skills·        

• Highly creative with ability to think out of box·        

• Proven ability to develop brand and marketing strategies·        

• Strong analytical skills and data-driven thinking·        

• Advanced communication and interpersonal skills

• Develop and implement brand strategies aligned with company goals.

• Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

• Define product strategies and road maps

• Conduct market research to identify trends, consumer needs, and competitor activities.

• Developing and executing marketing campaigns across various channels (e.g., digital, social media, print, events).

• Launch and oversee advertising and media planning

• Contributing to new product development by providing market research and consumer insights. 

• Overseeing the design and development of product packaging and in-store display

• Managing and allocating budgets for brand-related initiatives.

• Analyze customer data, feedback, and market trends to inform brand decisions.

• Research and determine product weaknesses and to be modified

• Develop effective product positioning in the market

• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development

• Tracking brand awareness and reputation.

• Evaluating the effectiveness of marketing campaigns and making data-driven decisions. 

• Up-to-date with latest trends and marketing best practices

• Monitoring competitor activities and adjusting strategies accordingly.

• Work closely with concerned team