Title: Brand Manager
Company Name: ESNL GROUP
Vacancy: 3
Age: 25 to 35 years
Job Location: Anywhere in Bangladesh
Salary: Tk. 60000 - 70000 (Monthly)
Experience:
Brand Manager (Agro Eco Resort)
Key Roles & Responsibilities
1. Develop, implement, and maintain a strong and consistent brand identity for the Agro Eco Resort.
2. Prepare and execute annual, quarterly, and monthly branding and marketing strategies.
3. Plan, manage, and monitor digital marketing activities across Facebook, Instagram, YouTube, LinkedIn, TikTok, Google, and the company's official website.
4. Develop creative branding campaigns and promotional content for all products and services.
5. Ensure consistency in the company's logo, visual identity, packaging, brochures, banners, advertisements, and all branding materials.
6. Develop individual branding strategies for agricultural products, dairy products, fish, meat, eggs, vegetables, fruits, mustard oil, and eco-resort services.
7. Conduct market research and competitor analysis to identify business opportunities and emerging market trends.
8. Collect and analyze customer feedback and recommend strategies to strengthen the company's brand image.
9. Work closely with the Sales and Marketing teams to increase brand awareness, customer engagement, and sales performance.
10. Plan and execute seasonal, festival-based, and special promotional campaigns.
11. Build and maintain strong relationships with media organizations, advertising agencies, influencers, and public relations partners.
12. Establish strategic partnerships with corporate organizations, educational institutions, travel agencies, tour operators, and government and private organizations.
13. Represent the company at exhibitions, trade fairs, seminars, corporate events, and promotional programs.
14. Oversee the company's website and social media platforms by ensuring regular publication of high-quality content.
15. Supervise the development of advertisements, photography, videography, promotional materials, and brand communication to ensure professional quality.
16. Protect and enhance the company's brand reputation by effectively managing public relations and customer concerns.
17. Develop customer loyalty programs and initiatives to improve customer satisfaction and long-term relationships.
18. Prepare and manage branding and marketing budgets while evaluating campaign performance and return on investment (ROI).
19. Prepare regular branding, marketing, and performance reports for senior management.
20. Lead long-term brand development initiatives to establish the Agro Eco Resort as a trusted and recognized brand both nationally and internationally.
Required Skills & Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, Branding, or a related discipline.
- Proven experience in Brand Management, Marketing, or Corporate Communications.
- Strong knowledge of Digital Marketing, Social Media Management, and Online Advertising.
- Excellent content planning, brand storytelling, and communication skills.
- Ability to lead and coordinate marketing, design, photography, videography, and creative teams.
- Excellent verbal and written communication skills in both English and Bengali.
- Strong leadership, analytical thinking, problem-solving, and project management skills.
- Ability to analyze market trends and customer behavior to support strategic decision-making.
- Creative mindset with the ability to build and grow a sustainable brand.
- Willingness to travel for promotional events, exhibitions, and project visits when required.
Sales bonus