Brand Executive Officer

Job Description

Title: Brand Executive Officer

Company Name: EGC LIMITED

Vacancy: 2

Age: 25 to 38 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care, Group of Companies, Healthcare/Lifestyle product, E-commerce

• Bachelor of Business Administration (BBA) in Marketing

• 2 to 5 years
• The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care, Group of Companies, Healthcare/Lifestyle product, E-commerce

• Age 25 to 38 years
• Only Male

• Studying the market, monitoring trends, and analyzing competitor strategies.

• Excellent writing, editing, and communication skills in both Bangla and English.

• Strong negotiation and relationship management abilities.

• Ability to work under pressure and achieve targets.

• Must be willing to travel within assigned areas.

• Identifying new business opportunities and expanding market reach.

• Prepare annual targets for the brand and formulate marketing, advertising, and promotional strategies to achieve the annual target, brand growth & market share.

• Overseeing all stages, from concept to launch, ensuring products align with brand standards and values.

• Improve the cost base to ensure the brand's profitability and affordability.

• Defining the target audience, brand values, and key messages. From logo design to AD campaigns, everything must align with this strategy.

• Prepare the strategic marketing plan, which will be aligned with the strategic plan.

• Liaison with the advertising agency to supervise the promotional campaign.

• Using consumer insights and feedback to adapt strategies and optimize results.

• Identify and explore the scope of the new product & develop the strategy for launching the new product.

• Periodical reporting of the brand (monthly, quarterly, and annually).

• Monitor competitor activity and update benchmarking.

• Support the Sales team with branding, promotional materials, and marketing initiatives.

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2