Job Description

Title: Brand and Digital Content Manager

Company Name: Phoenix Education

Vacancy: 1

Age: 23 to 33 years

Location: Dhaka (Basundhara RA)

Salary: Tk. 25000 - 35000 (Monthly)

Experience:
∎ At least 2 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Design/Printing/Publishing, IT Enabled Service, Market Research Firms, Immigration and Education Consultancy Service, Coaching Center, Educational Technology (Edtech) Startup, Advertising Technology (AdTech) Startup

Published: 12 Dec 2024

Education:
∎ Bachelor/Honors

Requirements:

Additional Requirements:
∎ Age 23 to 33 years
∎ Minimum educational requirement: Graduates from any UGC-approved university (preferably BBA in Marketing, but other disciplines are also encouraged to apply).
∎ Age 23–33 years.
∎ Proven experience as a social media campaign executive or similar role.Skilled in SEO content writing.
∎ Proficient in computer operation and skilled in MS Office and Google Workspace programs.
∎ Have basic proficiency in Adobe Creative Suite and Canva.
∎ Strong understanding of social media platforms and their respective audiences.
∎ Good in both Bangla and English content writing.
∎ Resourceful and flexible in a dynamic, fast-paced environment with adaptive learning ability.
∎ Innovative thinker with a keen eye for detail and identifying trends with a commitment to high-quality work.
∎ Have storytelling skills with a keen eye for visual composition and detail, the idea of colour correction, visual effects, infographics, and editing.
∎ Able to adapt branding strategies to align with the evolving digital landscape and user behaviour in Bangladesh.
∎ Great sense of graphics content creation with an understanding of attention-grabbing through digital content to create banners, images, and promotions that will be displayed on the website, social media, and other display platforms.
∎ Requirements:
∎ Minimum educational requirement: Graduates from any UGC-approved university (preferably BBA in Marketing, but other disciplines are also encouraged to apply).
∎ Age 23–33 years.
∎ Proven experience as a social media campaign executive or similar role.Skilled in SEO content writing.
∎ Proficient in computer operation and skilled in MS Office and Google Workspace programs.
∎ Have basic proficiency in Adobe Creative Suite and Canva.
∎ Strong understanding of social media platforms and their respective audiences.
∎ Good in both Bangla and English content writing.
∎ Resourceful and flexible in a dynamic, fast-paced environment with adaptive learning ability.
∎ Innovative thinker with a keen eye for detail and identifying trends with a commitment to high-quality work.
∎ Have storytelling skills with a keen eye for visual composition and detail, the idea of colour correction, visual effects, infographics, and editing.
∎ Able to adapt branding strategies to align with the evolving digital landscape and user behaviour in Bangladesh.
∎ Great sense of graphics content creation with an understanding of attention-grabbing through digital content to create banners, images, and promotions that will be displayed on the website, social media, and other display platforms.

Responsibilities & Context:
∎ Role: Brand and Digital Content Manager
∎ Modality: Saturday to Thursday (11:00 AM - 07:00 PM)
∎ Location: Office
∎ Develop, implement, and manage comprehensive brand strategies to enhance brand awareness and positioning in the competitive ed-tech market.
∎ Ensure the brand's voice, tone, and messaging resonate with the target audience, such as students, parents, and other stakeholders.
∎ Manage a team of content writers and designers, assign, review, and give feedback to them. Coordinate with product development and the sales team to ensure cohesive branding across all touchpoints.
∎ Prepare digital content plans and organise all ideas in the content calendar; prepare a task plan for the team; and ensure task assignment and proper submission from the team members.
∎ Write engaging and audience-grabbing content for copy and captions of Facebook, LinkedIn posts, and video scripts in both Bangla and English.
∎ Manage end-to-end campaigns: setup, targeting, creative asset management, optimisation, and reporting. Monitor and optimise campaigns for performance metrics like ROI, engagement, and customer acquisition costs.
∎ Conduct market research to understand the needs, preferences, and behaviours of the target audience and identify USPs, marketing, and growth opportunities.
∎ Apply creative problem-solving skills to overcome design challenges and deliver innovative solutions.
∎ Oversee the platform's social media accounts, website, and other digital assets to ensure consistent branding. Plan and implement content strategies, including blogs, videos, and user testimonials, to drive organic traffic and brand credibility.
∎ Maintain clear and crisp communication and prepare regular reports for senior management on branding efforts and their outcomes. Use data-driven insights to adjust strategies for better performance.
∎ Stay updated on the latest marketing tools, technologies, and platforms to incorporate innovative strategies.
∎ Job Description:
∎ Role: Brand and Digital Content Manager
∎ Modality: Saturday to Thursday (11:00 AM - 07:00 PM)
∎ Location: Office
∎
∎ Brief About the Role:
∎ As a Brand and Digital Content Manager, one will be responsible for enhancing the company's online presence and brand visibility. He/she will develop and execute digital marketing and content strategies across platforms like social media (Meta), email, and search engines (Google) to attract and engage students and potential customers. This role includes managing content creation—such as content writing, videos, and static content—and ensuring it aligns with the brand and educational goals.
∎
∎ Job Responsibilities:
∎ Develop, implement, and manage comprehensive brand strategies to enhance brand awareness and positioning in the competitive ed-tech market.
∎ Ensure the brand's voice, tone, and messaging resonate with the target audience, such as students, parents, and other stakeholders.
∎ Manage a team of content writers and designers, assign, review, and give feedback to them. Coordinate with product development and the sales team to ensure cohesive branding across all touchpoints.
∎ Prepare digital content plans and organise all ideas in the content calendar; prepare a task plan for the team; and ensure task assignment and proper submission from the team members.
∎ Write engaging and audience-grabbing content for copy and captions of Facebook, LinkedIn posts, and video scripts in both Bangla and English.
∎ Manage end-to-end campaigns: setup, targeting, creative asset management, optimisation, and reporting. Monitor and optimise campaigns for performance metrics like ROI, engagement, and customer acquisition costs.
∎ Conduct market research to understand the needs, preferences, and behaviours of the target audience and identify USPs, marketing, and growth opportunities.
∎ Apply creative problem-solving skills to overcome design challenges and deliver innovative solutions.
∎ Oversee the platform's social media accounts, website, and other digital assets to ensure consistent branding. Plan and implement content strategies, including blogs, videos, and user testimonials, to drive organic traffic and brand credibility.
∎ Maintain clear and crisp communication and prepare regular reports for senior management on branding efforts and their outcomes. Use data-driven insights to adjust strategies for better performance.
∎ Stay updated on the latest marketing tools, technologies, and platforms to incorporate innovative strategies.

Skills & Expertise:

Compensation & Other Benefits:
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Yearly salary review- each year after joining.
∎ Will be eligible for two Eid bonuses (each equal to half of your salary).
∎ Friendly working environment and collaborative work culture.
∎ Company Facilities:
∎ Yearly salary review- each year after joining.
∎ Will be eligible for two Eid bonuses (each equal to half of your salary).
∎ Friendly working environment and collaborative work culture.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Basundhara RA)

Job Highlights:
∎ Competitive and attractive salary.
∎ Friendly and collaborative work culture.
∎ Opportunity to explore the creative horizon in the Ed-tech sector.
∎ Competitive and attractive salary.
∎ Friendly and collaborative work culture.
∎ Opportunity to explore the creative horizon in the Ed-tech sector.

Company Information:
∎ Phoenix Education
∎ A5, 5th Floor, House 262, 263, Road 1, Block B, (Opposite of Gp House), Bashundhara R/A, Dhaka 1229
∎ https://phoenixadmissioncare.com/
∎ Phoenix Admission Care is a rising star in the country`s EdTech sector, dedicated to being a trusted companion for students. Here at Phoenix Admission Care, we strive to prepare our students with full armor for admission tests of NSU, BRAC and other reputable private universities.
Phoenix`s driven team is working tirelessly to make our services accessible to even more students across the country through arranging in-person consultation hours, online blog posts and forums. We are committed to inspiring our aspirants and equipping their curious minds adequately so that they can soar toward the boundless skies of their ambitions.

Address::
∎ A5, 5th Floor, House 262, 263, Road 1, Block B, (Opposite of Gp House), Bashundhara R/A, Dhaka 1229
∎ https://phoenixadmissioncare.com/
∎ Phoenix Admission Care is a rising star in the country`s EdTech sector, dedicated to being a trusted companion for students. Here at Phoenix Admission Care, we strive to prepare our students with full armor for admission tests of NSU, BRAC and other reputable private universities.Phoenix`s driven team is working tirelessly to make our services accessible to even more students across the country through arranging in-person consultation hours, online blog posts and forums. We are committed to inspiring our aspirants and equipping their curious minds adequately so that they can soar toward the boundless skies of their ambitions.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 11 Jan 2025

Category: Design/Creative