Assistant Manager / Senior Executive - Marketing (Concord Entertainment Sector)
Job Description
Title: Assistant Manager / Senior Executive - Marketing (Concord Entertainment Sector)
Company Name: Concord Group
Vacancy: --
Age: 25 to 45 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ 4 to 7 years
∎ The applicants should have experience in the following business area(s):Event Management, Market Research Firms, Resort, Amusement Park
Published: 19 May 2024
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Master of Business Administration (MBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 25 to 45 years
∎ Experience in Outdoor Branding/ Sponsorship/ Event Execution/ Social Media.
∎ Sound Knowledge on ERP software
∎ Knowledge on Tourism & Hospitality Industry Product & Sales.
∎ Experience on Corporate Sales.
∎ Computer proficiency over MS Word and MS Excel.
Responsibilities & Context:
∎ Developing Marketing Strategies: Assist in developing and implementing comprehensive marketing strategies to promote the resort's offerings, attract guests, and increase revenue. Also, to promote Basecamp activities, focusing on attracting customers interested in outdoor adventures, camping, hiking, and related activities.
∎ Digital Marketing: Oversee digital marketing efforts, communicating with agency and inhouse design team for managing social media contents, creating and scheduling content, and implementing online advertising campaigns. Collaborate with the marketing team to create engaging content for Basecamp activities, including blog posts, social media posts, videos, and email newsletters. Content should highlight the unique experiences offered at Basecamp and appeal to the target audience. Monitor campaign performance and make adjustments as needed to optimize results.
∎ Traditional Marketing: Coordinate traditional marketing initiatives such as print advertising, direct maill campaigns, and promotional events. Explore partnerships with other outdoor recreation organizations to cross-promote Resorts and Basecamp activities.
∎ Brand Management: Help maintain and enhance the resort's brand image through consistent messaging. branding guidelines, and promotional materials.
∎ Market Research: Conduct market research to identify trends, consumer preferences, and competitive analysis to inform marketing strategies and campaigns.
∎ Collaboration: identify and cultivate partnerships with relevant businesses, influencers, and organizations to expand the reach of Resorts and Basecamp activities. This may include collaborating on co-branded marketing campaigns, hosting joint events, or offering exclusive discounts to partner audiences.
∎ Analytics and Reporting: Monitor and analyze marketing metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, and provide regular reports to management.
∎ Customer Relationship Management (CRM): Utilize CRM systems to manage customer data, segment audiences, and execute targeted marketing campaigns to drive customer loyalty and repeat business.
∎ Event Promotion: Coordinate special events, promotions, and partnerships to drive traffic to the resort and enhance the guest experience. Plan and execute promotional events to showcase Basecamp activities, such as outdoor workshops, guided hikes, or camping demos. Coordinate with vendors, and local organizations to maximize event attendance and visibility.
∎ Stay Informed: Stay updated on industry trends, best practices, and emerging technologies in marketing and hospitality to continuously improve marketing strategies and tactics.
∎ Any other task given by the management.
∎ We are looking for Assistant Manager / Senior Executive - Marketing in Concord Entertainment Company Limited (CEnCL).
∎ Job Responsibilities:
∎ Developing Marketing Strategies: Assist in developing and implementing comprehensive marketing strategies to promote the resort's offerings, attract guests, and increase revenue. Also, to promote Basecamp activities, focusing on attracting customers interested in outdoor adventures, camping, hiking, and related activities.
∎ Digital Marketing: Oversee digital marketing efforts, communicating with agency and inhouse design team for managing social media contents, creating and scheduling content, and implementing online advertising campaigns. Collaborate with the marketing team to create engaging content for Basecamp activities, including blog posts, social media posts, videos, and email newsletters. Content should highlight the unique experiences offered at Basecamp and appeal to the target audience. Monitor campaign performance and make adjustments as needed to optimize results.
∎ Traditional Marketing: Coordinate traditional marketing initiatives such as print advertising, direct maill campaigns, and promotional events. Explore partnerships with other outdoor recreation organizations to cross-promote Resorts and Basecamp activities.
∎ Brand Management: Help maintain and enhance the resort's brand image through consistent messaging. branding guidelines, and promotional materials.
∎ Market Research: Conduct market research to identify trends, consumer preferences, and competitive analysis to inform marketing strategies and campaigns.
∎ Collaboration: identify and cultivate partnerships with relevant businesses, influencers, and organizations to expand the reach of Resorts and Basecamp activities. This may include collaborating on co-branded marketing campaigns, hosting joint events, or offering exclusive discounts to partner audiences.
∎ Analytics and Reporting: Monitor and analyze marketing metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, and provide regular reports to management.
∎ Customer Relationship Management (CRM): Utilize CRM systems to manage customer data, segment audiences, and execute targeted marketing campaigns to drive customer loyalty and repeat business.
∎ Event Promotion: Coordinate special events, promotions, and partnerships to drive traffic to the resort and enhance the guest experience. Plan and execute promotional events to showcase Basecamp activities, such as outdoor workshops, guided hikes, or camping demos. Coordinate with vendors, and local organizations to maximize event attendance and visibility.
∎ Stay Informed: Stay updated on industry trends, best practices, and emerging technologies in marketing and hospitality to continuously improve marketing strategies and tactics.
∎ Any other task given by the management.
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill, Insurance, T/A, Gratuity, Performance bonus
∎ Festival Bonus: 2
∎ Earn Leave, Casual Leave, Sick Leave, Entertainment Allowance and others benefits as per company policy.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Concord Group
∎ 43, North C/A, Gulshan-2, Dhaka-1212. Bangladesh.
Address::
∎ 43, North C/A, Gulshan-2, Dhaka-1212. Bangladesh.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 18 Jun 2024
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 18th Jun 2024
More jobs of Concord Group
Assistant General Manager/Senior Manager- Sales (Resort Bungalow)
Executive - Front Desk (Foy's Lake Complex, Chattogram)
Data Collector/ Field Officer - Brokerage Business
Executive - Front Office (Fantasy Kingdom Complex, Ashulia, Savar, Dhaka)
Chief Architect (Interior Design Section)
Executive - Management Information System (MIS) - FKC
Senior Executive/ Executive - Sales (Concord Entertainment Sector Ltd.)
Executive - Logistic (Brokerage Business)
Assistant Engineer - Mechanical (Foy's Lake Complex, Chittagong)
Deputy Manager - Electrical (Fantasy Kingdom Complex, Ashulia)
Deputy Manager - Sales (Concord Architect & Interior Decor Ltd.)
Executive / Senior Executive (Concrete Block Sales & Marketing)
General Manager - Operation (Dariakandi, Munshiganj)
Site Engineer (Concord Architects & Interior Decor Ltd.)
Assistant Manager/ Senior Executive - Administration (Dhaka Division - Factory Based)
Senior Executive - Concrete Block Sales & Marketing (Chattogram Zone)
Assistant Manager / Manager - Food & Beverage (Foy's Lake Complex, Chattogram)
Manager/Deputy Manager - SCM (Ready Mix and Concrete Products)
Architect - Exterior Design
Assistant General Manager - Marketing (Foy's Lake Complex, Chattogram)
General Manager - Sales & Marketing (Concrete Block Products)
Manager - Operation (Sea World, Foy's Lake Complex, Chattogram)
Store Officer / Store Keeper (Real Estate Projects in Dhaka)
Assistant General Manager - Sales & Marketing (Concrete Block Products)
Assistant Manager/Senior Executive - Sales & Marketing (Real Estate, Dhaka)
Senior Executive - Graphic Designer (Concord Ready Mix & Concrete Products)
Senior Executive -Marketing (Foy's Lake Complex, Chattogram)
Manager - Operation (Sea World, Foy's Lake Complex, Chattogram)
Manager Quality - Civil Engineering (Block & Concrete Product)
Manager - Civil (Fantasy Kingdom Complex, Ashulia)
Resident Engineer/Deputy Resident Engineer- Civil (Real Estate Division)
Assistant Manager / Senior Executive - Marketing (Concord Entertainment Sector)
Executive / Senior Executive (Concrete Block Sales & Marketing)
Assistant General Manager - Sales & Marketing (Concrete Block Products)
Senior Executive -Marketing (Foy's Lake Complex, Chattogram)
Deputy General Manager - Real Estate Sales & Marketing
Senior Executive / Executive - Sales (Concord Architects & Interior Decor Ltd.)
Senior Executive - Concrete Block Sales & Marketing (Chattogram Zone)
Assistant Manager - HR (Talent Management)
Procurement Coordinator (Junior Executive) - Supply Chain Management
Sub Assistant Engineer (Machine Operator)- Zenith 900c machine, Poyatas, T-Ten.
Architect - Interior Design
Senior Executive - HR Business Partner
Resident Engineer/ Deputy Resident Engineer - Civil (Real Estate Division-Chittagong)
Deputy Resident Engineer - Civil BBS (Bar Bending Schedule)
Executive/ Senior Executive - Sales (Brokerage Business)
Assistant Manager/ Senior Executive - Administration (Dhaka & Chattogram Division)
Senior Manager/Manager (Digital Marketing)
Deputy General Manager - Real Estate Sales & Marketing
Similar Jobs
Executive /Senior Executive (Sales & Marketing)
Asst Manager/ Manager, Sales & Marketing
Management Trainee Officer (MTO)
Vice President, Business Development (IPT & SMS)
Sales Representative(SR)
Sales Executive (Part time)
Vice President, Business Development (Data Connectivity and Internet)
Manager, Business Development
Commercial Development Program (CDP)
Sales Administration Executive
Merchant Development Executive
Executive/ Sr. Executive - Sales (Sylhet )
Assistant Manager/ Executive (Marketing)
মার্কেটিং অফিসার (মাদরাসা প্রজেক্ট)
Head of Business Development
Marketing Executive
Digital Marketing Executive
Sales Consultant-Royal Enfield Motorbike Flagship
সেলস এক্সিকিউটিভ
Executive / Sr. Executive (Sales & Marketing)
Deputy Manager/Manager, Sales
AGM/DGM (Cluster Head), Sales
Country Manager
Salesperson - Marketing
মার্কেটিং অফিসার
Executive, Sales
Salesman
Executive (Marketing)
Marketing & Customer Relations Officer
Executive (Corporate Marketing)
Assistant Manager (Corporate Marketing)
Digital Marketing Executive
Manager (Fruits Sales)
Regional Sales Manager (Mosquito Coil & Toiletries Items)
Assistant General Manager/Senior Manager- Sales (Resort Bungalow)
Outlet Manager
Jr. Business Development Executive
Assistant Manager-Marketing
Sales Executive (Corporate Wing)/ Accounts Executive
Sr. Executive/ Executive, Corporate Sales
Facebook Group