Assistant Manager, Public Relation and Digital Marketing(Aarong Dairy)

Job Description

Title: Assistant Manager, Public Relation and Digital Marketing(Aarong Dairy)

Company Name: BRAC Enterprises

Vacancy: --

Location: Dhaka

Salary: Negotiable

Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Retail Store, Agro based firms (incl. Agro Processing/Seed/GM), Dairy

Published: 18 Aug 2024

Education:
∎ The candidate should have a Bachelor's, Master's, BBA, or MBA in Marketing with minimum 2nd class/ division or CGPA or equivalent result in all academic examinations

Requirements:

Responsibilities & Context:
∎ Develop and implement digital marketing strategies to promote the company's brand, products, and services;
∎ Manage digital agencies and oversee their work;
∎ Plan, budget, execute, and monitor digital marketing campaigns across various digital channels, making adjustments as needed;
∎ Analyze customer data and trends across all digital platforms to identify new growth opportunities;
∎ Stay up-to-date on the latest digital marketing trends and technologies, implementing them accordingly;
∎ Lead media planning and buying for the digital media of Aarong Dairy's product lines;
∎ Assist in introducing new product launches for the company on various digital media platforms;
∎ Enhance the product's introduction across different digital media platforms;
∎ Report and analyze for improved results;
∎ Negotiate and onboard new vendors for broader reach;
∎ Set up KPIs for performance-driven campaigns;
∎ Introduce digital conversions to generate ROI;
∎ Process and complete the requisition and billing process for digital marketing;
∎ Prepare the annual budget for digital marketing;
∎ Manage customer complaints across all digital platforms;
∎ Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment;
∎ Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action;
∎ Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.
∎ Develop and implement digital marketing strategies to promote the company's brand, products, and services;
∎ Manage digital agencies and oversee their work;
∎ Plan, budget, execute, and monitor digital marketing campaigns across various digital channels, making adjustments as needed;
∎ Analyze customer data and trends across all digital platforms to identify new growth opportunities;
∎ Stay up-to-date on the latest digital marketing trends and technologies, implementing them accordingly;
∎ Lead media planning and buying for the digital media of Aarong Dairy's product lines;
∎ Assist in introducing new product launches for the company on various digital media platforms;
∎ Enhance the product's introduction across different digital media platforms;
∎ Report and analyze for improved results;
∎ Negotiate and onboard new vendors for broader reach;
∎ Set up KPIs for performance-driven campaigns;
∎ Introduce digital conversions to generate ROI;
∎ Process and complete the requisition and billing process for digital marketing;
∎ Prepare the annual budget for digital marketing;
∎ Manage customer complaints across all digital platforms;
∎ Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment;
∎ Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action;
∎ Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.

Skills & Expertise:

Compensation & Other Benefits:
∎ Health & Life Insurance Benefit, Festival Bonuses, Compulsory Contributory Provident Fund, Gratuity and other

Employment Status: Full Time

Job Location: Dhaka

Job Highlights:
∎ Age, education and experiences may be relaxed in case of potential candidates
∎ Similar job experience will be given preference
∎ Age, education and experiences may be relaxed in case of potential candidates
∎ Similar job experience will be given preference

Read Before Apply:

BRAC believes that everyone we work with including our staff, programme participants, partners, and the communities have the right to be protected from all forms of harm, abuse, neglect, harassment, and exploitation including sexual exploitation and abuse (SEA). We uphold human dignity and inclusion for all, regardless of age, race, religion, gender, disability, ethnic origin, or socio-economic condition. As an equal-opportunity employer, we actively encourage applications from gender-diverse individuals and people with disabilities. Selected candidates will have to go through a rigorous reference and background checking process

Company Information:
∎ BRAC Enterprises
∎ BRAC Centre, 75 Mohakhali, Dhaka 1212
∎ BRAC Enterprises, the social enterprise and investment division of BRAC were initiated as intervention to serve a need or create market access for the marginal producers. BRAC Enterprises strives to strike the right balance between financial surplus and social returns in order to achieve the targeted double/ triple bottom lines. By operating as a surplus generating enterprises that aims to alleviate poverty through its business operations and supply chain, BRAC succeeds in implementing its vision to serve the society in a profitable manner. Now, these socially profitable enterprises, across crafts, agriculture, livestock, poultry, fisheries, health and retail sector are making a significant contribution to the local economy through the creation of market linkage, entrepreneurs and employment opportunities.

Address::
∎ BRAC Centre, 75 Mohakhali, Dhaka 1212
∎ BRAC Enterprises, the social enterprise and investment division of BRAC were initiated as intervention to serve a need or create market access for the marginal producers. BRAC Enterprises strives to strike the right balance between financial surplus and social returns in order to achieve the targeted double/ triple bottom lines. By operating as a surplus generating enterprises that aims to alleviate poverty through its business operations and supply chain, BRAC succeeds in implementing its vision to serve the society in a profitable manner. Now, these socially profitable enterprises, across crafts, agriculture, livestock, poultry, fisheries, health and retail sector are making a significant contribution to the local economy through the creation of market linkage, entrepreneurs and employment opportunities.

Application Deadline: 31 Aug 2024

Category: Marketing/Sales