Assistant Manager - Marketing & Brand Communication

Job Description

Title: Assistant Manager - Marketing & Brand Communication

Company Name: A Reputed Group of Company

Vacancy: --

Location: Dhaka

Experience:
∎ 6 to 7 years
∎ The applicants should have experience in the following business area(s):Group of Companies, Chemical Industries

Published: 26 Dec 2024

Education:
∎ Bachelor or Master's degree in Business Administration (Preferred-Marketing).

Requirements:

Additional Requirements:
∎ Age at least 30 years.
∎ 6-7 years of marketing & brand communication experience in the retail industry.
∎ Good understanding of graphic designing.
∎ Proven ability to develop brand marketing strategies.
∎ Strong experience in business analytics, consumer insights development, and a solid understanding of core marketing levers
∎ Experience in managing different route level campaigns, activation program across the country align with business objectives.
∎ University of Dhaka, University of Chittagong, Jahangirnagar University, Jagannath University, Rajshahi University students will get preference.
∎ Age at least 30 years.
∎ 6-7 years of marketing & brand communication experience in the retail industry.
∎ Good understanding of graphic designing.
∎ Proven ability to develop brand marketing strategies.
∎ Strong experience in business analytics, consumer insights development, and a solid understanding of core marketing levers
∎ Experience in managing different route level campaigns, activation program across the country align with business objectives.
∎ University of Dhaka, University of Chittagong, Jahangirnagar University, Jagannath University, Rajshahi University students will get preference.

Responsibilities & Context:
∎ Assist in planning and executing business campaigns and events.
∎ Support the Sales Head in managing brand event plans and ensure the development of roadmaps.
∎ Actively contribute to data analysis to understand service performance trends and customer behavior.
∎ Develop communication strategies tailored to customer segments and assess communication effectiveness.
∎ Plan, test, and ideate for ATL, BTL, and digital activities and communication strategies.
∎ Stay updated on market developments, analyze customer insights, and monitor competitor strategies.
∎ Coordinate with brand partners and business vertical teams to discuss, develop, update, and monitor communication activities as per the agreed campaign timeline.
∎ Collect monthly and weekly reports, secure creative delivery sign-offs for business sales documents from advertising agencies, in-house creative teams, and other relevant teams, and prepare weekly update reports.
∎ Participate in a broad range of research efforts, including surveys, secondary data analysis, and qualitative methods, to gain deeper insights into customers and key opinion leaders.
∎ Support initiatives to build brand awareness and reach actual and potential target audiences.
∎ Ensure all communication efforts related to product marketing and brand activities align with the company’s brand values and objectives.
∎ Assist in planning and executing business campaigns and events.
∎ Support the Sales Head in managing brand event plans and ensure the development of roadmaps.
∎ Actively contribute to data analysis to understand service performance trends and customer behavior.
∎ Develop communication strategies tailored to customer segments and assess communication effectiveness.
∎ Plan, test, and ideate for ATL, BTL, and digital activities and communication strategies.
∎ Stay updated on market developments, analyze customer insights, and monitor competitor strategies.
∎ Coordinate with brand partners and business vertical teams to discuss, develop, update, and monitor communication activities as per the agreed campaign timeline.
∎ Collect monthly and weekly reports, secure creative delivery sign-offs for business sales documents from advertising agencies, in-house creative teams, and other relevant teams, and prepare weekly update reports.
∎ Participate in a broad range of research efforts, including surveys, secondary data analysis, and qualitative methods, to gain deeper insights into customers and key opinion leaders.
∎ Support initiatives to build brand awareness and reach actual and potential target audiences.
∎ Ensure all communication efforts related to product marketing and brand activities align with the company’s brand values and objectives.

Skills & Expertise:

Compensation & Other Benefits:
∎ The competent candidate will be awarded attractive remuneration and other facility as per company policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka

Job Highlights:
∎ Please read all of the prerequisites before applying for the position.
∎ We believe that great people make a great organization, and that leads to sustainable business growth. Thus, we offer a meaningful, collaborative, inclusive and rewarding career.

Company Information:
∎ A Reputed Group of Company

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 25 Jan 2025

Category: Marketing/Sales