Assistant Manager - Marketing (Brand)

Job Description

Title: Assistant Manager - Marketing (Brand)

Company Name: AKIJBASHIR GROUP

Vacancy: --

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience: --

Published: 2026-04-23

Application Deadline: 2026-04-30

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

The purpose of this role is to support the planning, development, and execution of integrated marketing strategies across digital, advertising, communications, and creative functions for Akij Glass.

• Support the development and execution of marketing strategies across Digital, Advertising, Communications, and Creative functions

• Assist in New Product Development initiatives, including product portfolio planning and market launch execution

• Contribute to brand structure, positioning, and pricing strategy development under senior leadership guidance

• Analyze brand performance, market trends, and consumer insights to support strategic decision-making

• Help translate the organization’s vision and brand elements into actionable marketing plans and go-to-market strategies

• Coordinate with internal teams and agencies to ensure the timely execution of brand and marketing initiatives

• Support creative development processes to ensure effective and engaging brand communication

• Assist in setting performance benchmarks, budgets, and market projections for campaigns and product initiatives

• Track, measure, and report marketing campaign performance, including ROI and KPI analysis

• Conduct market, consumer, and competitor research to identify opportunities and risks

• Support the execution of ongoing marketing, advertising, and promotional activities

• Monitor product distribution performance and gather consumer feedback from the market

• Contribute ideas for innovative growth and brand-building initiatives

• Ensure brand messaging remains consistent across all channels, including events, digital platforms, email campaigns, websites, and promotional materials

• Work closely with sales and channel teams to support brand visibility, demand generation, and channel effectiveness

• Assist the Marketing Manager in day-to-day team coordination and cross-functional alignment

• T/A,Provident fund,Tour allowance,Medical allowance,Mobile bill,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Leave Fare Assistance (LFA)