Job Description
Title: Assistant Manager, Digital Marketing
Company Name: DATCO Group
Vacancy: 1
Job Location: Dhaka (Banani)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor's degree or equivalent in Marketing or a related field from a reputable public or private university.
Experience Requirements:
∎ 3 to 5 year(s)
Job Responsibilities:
∎ As the Assistant Manager of Digital Marketing, you will play a crucial role in crafting and executing digital media strategies that are in alignment with our overarching marketing goals. Your responsibilities will include:
∎ Developing and implementing digital media strategies that align with our overall marketing objectives.
∎ Managing and overseeing various digital marketing campaigns, encompassing online advertising, email marketing, social media marketing, and content marketing.
∎ Leading and supervising a team of skilled digital marketing experts, including social media managers, content creators, and email marketing specialists.
∎ Utilizing data analysis to assess the efficacy of digital media campaigns, using insights to refine and optimize ongoing initiatives.
∎ Collaborating cross-functionally with departments such as sales, creative, and product development to ensure that digital strategies seamlessly integrate with our business objectives.
∎ Staying well-informed about the latest trends and technologies in the digital media landscape, and implementing relevant tools and strategies to enhance campaigns.
∎ Efficiently managing budgets and resource allocation to maximize return on investment (ROI).
∎ Establishing and nurturing relationships with external partners, such as media agencies, influencers, and vendors.
∎ Ensuring that all digital media content adheres to brand standards, maintains accuracy, and meets quality benchmarks.
∎ Continuously monitoring industry dynamics and competitor activities, adapting strategies as needed to capitalize on opportunities and mitigate threats.
∎ Utilizing analytics and data insight tools to extract meaningful information, providing actionable recommendations to refine digital strategies and enhance overall performance.
∎ Implementing effective SEO strategies to optimize website visibility and drive organic traffic.
∎ Managing and updating the company's websites regularly, ensuring up-to-date and relevant content following SEO best practices, in collaboration with the web development team.
Additional Requirements:
∎ Age 25 to 40 years
∎ 3 - 5 years of relevant experience, preferably within industries like Ad Agencies, Edtech, IT, Service-based, or Group of Companies.
∎ Certification on Digital Marketing, Meta, Google Analytics, Tag Manager and other tools.
∎ Must be experienced with Facebook Pixel, Conversion API, Remarketing and Retargeting ads.
∎ Knowledge about Content Marketing, Media Buying and Planning and, in both Meta, and Google platforms.
∎ Strong leadership qualities coupled with a deep understanding of the market.
∎ Positive attitude and adeptness in working within a team environment.
∎ Excellent presentation, communication, managerial, and negotiation skills.
∎ Strong problem-solving abilities along with proficient analytical and quantitative skills.
∎ Capable of excelling in a deadline-driven work environment.
Salary: Negotiable
Compensation & Other Benefits:
∎ As per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 20 Aug 2023
Company Information:
∎ 10 Aug 2023
∎ DATCO Group
Category: Marketing/Sales
: If you're interested in joining our team as the Assistant Manager of Digital Marketing, please send your CV with the subject line "Application for Assistant Manager, Digital Marketing" to "[email protected]"
