Assistant Manager (Digital Marketing)

Job Description

Title: Assistant Manager (Digital Marketing)

Company Name: Akij Bakers Ltd.

Vacancy: --

Age: At least 29 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 6 years

• Bachelor’s/Master’s degree in Marketing, Business Administration, or in a related field.

• At least 6 years

• Age At least 29 years

• Experience: 5+ years of total digital marketing experience, including direct exposure to FMCG Brand Management and cross-channel digital strategies.

• Hands-On Media Buying: Proven experience independently managing and optimizing paid media budgets across Meta Ads Manager, Google Ads (Search, YouTube), and TikTok Ads Manager.

• Community & Influencer Management: Demonstrated success growing organic brand channels and leading influencer/agency marketing initiatives.

Akij Bakers Limited is the largest and renowned company that specializes in producing and distributing high-quality bakery products in Bangladesh. The company journey began in 2020 and is an integral part of Akij INSAF, has since grown to become a leading player and trusted brand in the country's bakery industry.

Akij Bakers Limited is committed to provide customers with the freshest and most delicious wide range of bakery products such as biscuits, bread & bun, cakes, and snacks. The renowned brand name, Bakeman’s, Funtastic, FAST, Yum, and Hi5. The company uses only the finest ingredients and modern technology to ensure that every product meets the highest standards of quality.

Now, we are seeking a dynamic & energetic person to join us as “Assistant Manager (Digital Marketing)”. The candidate has to perform following responsibilities: 

Digital Brand Strategy & Brand Alignment

• Develop and execute integrated digital marketing strategies aligned with overall brand objectives and business growth targets.

• Build, strengthen, and manage brand positioning, identity, and communication across all digital platforms to ensure 360-degree consistency.

• Lead digital campaign planning, content calendars, and product launch communications in close collaboration with marketing team.

• Ensure all digital communications maintain strict brand guidelines, visual identity, tone of voice, and messaging consistency across every consumer touchpoint.

Multi-Channel Media Buying & Campaign Execution

• Plan, execute, optimize, and monitor performance of media buying campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok to maximize ROI and ROAS.

• Manage budget allocation, bidding strategies, audience targeting, and campaign setup to drive both brand reach and performance.

• Continuously test and iterate on ad creatives (UGC, static assets, short-form video), landing pages, and audience segments.

Social Media Management, Content & Collaborations

• Manage and grow all company-owned brand pages and social media communities with engaging, relevant, and consistent content.

• Partner with agencies, influencers, content creators, and media partners to deliver high-impact digital campaigns and strategic brand collaborations.

• Drive customer engagement, lead generation, and online reputation management through proactive digital channels and community management.

Budgeting, Analytics & Market Insights

• Develop and manage annual digital marketing budgets, media plans, and campaign forecasts while ensuring maximum cost efficiency.

• Analyze digital campaign performance using key KPIs, consumer insights, and tools (GA4, Meta Business Suite), translating raw data into actionable improvements.

• Prepare regular management reports highlighting campaign performance, brand health metrics, media effectiveness, and strategic growth recommendations.

• Monitor market trends, competitor activities, and evolving consumer behavior in the FMCG sector to identify new digital brand-building opportunities.

• Provident fund,Gratuity,Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• LFA