Assistant Manager / Deputy Manager – Digital Marketing For Sony Smart

Job Description

Title: Assistant Manager / Deputy Manager – Digital Marketing For Sony Smart

Company Name: Smart Electronics Ltd (Sony Smart), A Concern of Smart Technologies (BD) Ltd

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-09-03

Application Deadline: 2026-09-30

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Summary:

The Assistant Manager / Deputy Manager – Digital Marketing will be responsible for planning, executing, and optimizing SONY-SMART's digital marketing activities across social media, search engines, websites, e-commerce platforms, and other digital channels. The role will focus on strengthening brand visibility, increasing customer engagement, generating qualified leads, driving sales, and communicating SONY-SMART's Genuine-Five Policy effectively to consumers.

Key Responsibilities:

1. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies aligned with SONY-SMART's overall business and brand objectives.

• Plan monthly and quarterly digital marketing campaigns for products, seasonal promotions, new launches, and corporate initiatives.

• Identify emerging digital trends, platforms, technologies, and consumer behavior to improve marketing effectiveness.

2. Social Media Management

• Develop and execute content strategies for Facebook, Instagram, YouTube, TikTok, LinkedIn, and other relevant platforms.

• Manage the social media content calendar, ensuring consistent and engaging brand communication.

• Coordinate with creative, video, product, and sales teams to develop high-quality digital content.

• Monitor comments, messages, reviews, and customer feedback and ensure timely response through the appropriate team.

3. Digital Advertising & Performance Marketing

• Plan, launch, monitor, and optimize paid campaigns across Meta, Google, YouTube, TikTok, and other relevant digital platforms.

• Manage campaign budgets and optimize CPC, CPM, CTR, CPL, conversion rate, ROAS, and overall campaign ROI.

• Conduct audience segmentation, retargeting, A/B testing, and campaign optimization.

• Generate qualified leads and support showroom, dealer, e-commerce, and corporate sales through digital campaigns.

4. SEO & Website Management

• Develop and implement SEO strategies to improve website visibility and organic traffic.

• Coordinate website content, product pages, landing pages, promotional banners, and campaign updates.

• Monitor website traffic, search rankings, user behavior, and conversion performance.

• Work with technical teams/agencies to improve website performance and user experience.

5. Content & Brand Communication

• Develop compelling digital content highlighting SONY-SMART products, features, offers, services, and customer benefits.

• Ensure all digital communication reflects the brand's positioning and Genuine-Five Policy: Genuine Product, Genuine Price, Genuine Service, Genuine Care, and Genuine Passion.

• Maintain consistency in brand tone, visual identity, messaging, and promotional communication across digital channels.

• Support product launches through integrated digital campaigns.

6. Online News Portal & Digital Media Management

• Coordinate with leading online news portals, digital media platforms, and online publications for brand campaigns, product launches, promotional activities, corporate news, and press releases.

• Plan and execute online media campaigns, sponsored content, advertorials, banner advertisements, and promotional publications.

• Maintain relationships with online news portals, digital media representatives, journalists, and relevant media partners.

• Coordinate the publication of SONY-SMART product news, corporate announcements, product launches, showroom activities, offers, and brand initiatives across relevant online media.

• Monitor online media coverage, brand mentions, campaign performance, and competitor activities.

• Evaluate media performance and prepare reports on reach, engagement, traffic, and campaign effectiveness.

7. Influencer & KOL Marketing

• Identify and coordinate with relevant influencers, content creators, reviewers, and Key Opinion Leaders (KOLs).

• Develop influencer campaigns for product awareness, launches, reviews, and promotional activities.

• Evaluate influencer performance and campaign ROI.

8. Analytics & Reporting

• Track and analyze digital marketing performance using Google Analytics, Meta Business Suite, Google Ads, Search Console, and other relevant tools.

• Prepare weekly/monthly digital marketing performance reports for management.

• Analyze customer engagement, traffic, leads, conversions, sales contribution, and campaign ROI.

• Provide data-driven recommendations for improving future campaigns.

9. E-commerce & Lead Generation

• Support digital sales and e-commerce activities through targeted campaigns and promotional initiatives.

• Develop lead-generation campaigns for consumer, dealer, and corporate customers.

• Coordinate with sales teams to ensure proper follow-up and conversion of digital leads.

• Monitor the complete digital customer journey from awareness to conversion.

10. Campaign & Event Support

• Develop digital campaigns for showroom promotions, product launches, dealer conferences, corporate events, festivals, and special occasions.

• Coordinate online and offline marketing activities to ensure integrated brand communication.

• Support live streaming, product demonstrations, digital activations, and online promotional events.

11. Team & Agency Management

• Supervise and guide digital marketing executives and team members.

• Coordinate with external digital agencies, media buying agencies, creative agencies, influencers, and production houses.

• Brief agencies and internal teams regarding campaign objectives, target audiences, content requirements, and KPIs.

• Ensure campaigns and creative materials are delivered within deadlines and approved budgets.

• Provident fund,Medical allowance,Mobile bill,Weekly 2 holidays
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

Office Gym Facilities and Fitness Center. Professional Indoor Badminton Court and Indoor Games Facilities. Competitive salary and benefits package. Opportunity for career growth within a leading distribution company. Collaborative and innovative work environment. Access to cutting-edge technology and resources. A dynamic and supportive work environment. Opportunities for professional growth and development. The chance to work with a leading global brand. If you are passionate about electronics and home appliances, have a knack for making a difference (MAD), and want to be part of an innovative team, we would love to hear from you!