Assistant General Manager – Marketing (Agrochemicals)

Job Description

Title: Assistant General Manager – Marketing (Agrochemicals)

Company Name: leading Agrochemical (Pesticides, Fungicides, Herbicides, PGR, etc.) Company in Bangladesh

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-04-04

Application Deadline: 2026-05-04

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Summary:

The AGM–Marketing will play a critical leadership role in developing and executing marketing strategies to strengthen brand positioning, expand market share, and drive demand for agrochemical products across Bangladesh. The role requires a deep understanding of rural markets, dealer networks, and crop-based promotional activities.

Key Responsibilities:

Strategic Marketing & Planning

• Develop annual and seasonal marketing plans based on crop cycles (Boro, Aman, Rabi, etc.).

• Analyze market trends, competitor activities, and farmer demand patterns.

• Align marketing strategies with sales targets and business objectives.

 Branding & Product Positioning

• Build strong brand presence in the competitive agrochemical market.

• Ensure proper branding on packaging, labels, and promotional materials.

• Develop product positioning strategies tailored to local crops and regions.

 Product Marketing & Launch

• Plan and execute new product launches (imported pesticides, fungicides, etc.).

• Prepare product literature, technical guides, and usage instructions in Bangla.

• Coordinate with regulatory authorities for compliance and approvals.

 Dealer & Distributor Engagement

• Design trade marketing programs, incentives, and seasonal schemes.

• Maintain strong relationships with dealers and distributors nationwide.

• Support sales teams to enhance channel performance.

 Field Marketing, Farmers’ Meeting & FMC Activities

• Plan and execute Farmers’ Meetings (group meetings) to educate farmers on product usage and benefits.

• Design and implement FMC (Field Marketing Campaign / Farmer Marketing.

• Communication) programs to drive awareness and demand at the grassroots level.

• Organize field demonstrations, plot trials, and field days to showcase product effectiveness.

• Conduct crop-based campaigns during peak seasons to maximize farmer reach.

• Collaborate with agronomists and field officers to ensure correct technical messaging.

• Monitor the effectiveness of FMC activities and optimize based on field feedback.

 Advertising & Promotion

• Plan and execute ATL/BTL campaigns (digital, rural activation, TV, radio).

• Develop marketing materials: leaflets, banners, signboards, demo kits.

• Participate in agricultural fairs and local market activations.

 Market Intelligence

• Monitor competitor pricing, product performance, and promotional strategies.

• Collect field feedback from farmers, dealers, and sales teams.

• Provide actionable insights to management.

 Budget & Team Management

• Manage marketing budget efficiently, ensuring ROI.

• Lead and mentor marketing and field teams.

• Coordinate with sales, supply chain, and regulatory departments.