Title: Assistant Brand Manager
Company Name: Akij Group
Job Location: Dhaka
Employment Status: Full-time
∎ Master of Business Administration (MBA) in Marketing
∎ Skills Required: MS Word/ Excel/ PowerPoint/ OneNote
∎ 4 to 5 year(s)
∎ The applicants should have experience in the following area(s): Marketing
∎ Brand planning and building program/campaign/activities initiating, implementing and monitoring to build brand awareness and increase brand value.
∎ Coordinate and monitor with creative, digital, event and PR agencies for implementation of different brand marketing campaigns and events.
∎ Assessing brand health in key parameters like brand preference, brand imagery, ad likeability, clear and understandable communication, brand equity etc.
∎ Ensuring proper utilization of customer segmentation insights & target segment strategies into actions for marketing and relevant functions.
∎ Overseeing the design and production of creative collaterals - advertisements, promotional materials and various campaigns.
∎ Planning and implementing all existing product related issues and leading new product/brand launching projects.
∎ Working closely with production, operation, supply chain and sales team to ensure proper activation of brand marketing programs.
∎ Planning, designing and implementing all BTL activities (Showrooms, Events, Trade Promotional Campaigns etc.) in coordination with different units and agencies.
∎ Planning, organizing and monitoring all events, fairs, tradeshows, conferences etc.
∎ Competitor’s brand and marketing activities tracking, monitoring, reporting and contemporary action initiatives.
∎ Designing and executing yearly brand budget, monthly reporting on budget vs expenditure with ROI analysis
∎ Any other related responsibilities given by management.
∎ Age 29 to 31 years
∎ Both males and females are allowed to apply
∎ Good communication skills, both verbal and written.
∎ A creative thinker with a sense of business understanding
∎ Creative/ advertising agency background is preferred
∎ Both male and female are highly encouraged to apply
∎ Flexible to move anywhere in Bangladesh
Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Medical allowance, Provident fund, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 20 Oct 2021
∎ 10 Oct 2021
∎ Akij Group
∎ Address : Akij House, 198 Bir Uttam Mir Shawkat Sarak, Tejgaon, Dhaka-1208.
∎ Web : www.akij.net
: We are looking for a dynamic and futuristic brand professional to lead various building materials brands from the front. The individual incumbent should have a creative yet market-oriented approach to take the brand on top of Bangladesh market and urge to be the best in the market. He/She must be flexible to work in line with different organizational units to get things done.