Sr. Marketing & Sales Executive

Job Description

Title: Sr. Marketing & Sales Executive

Company Name: EMCS Pharma Limited

Vacancy: 01

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Pharmaceutical/Medicine Companies

• Master of Business Administration (MBA) in Marketing

• At least 5 years
• The applicants should have experience in the following business area(s): Pharmaceutical/Medicine Companies

Prepare the Sales forecast and achieve the target

• Creating comprehensive marketing plans and strategies for specific products or brands to boost awareness and sales;
• Develop and execute marketing strategies for existing products;
• Prepare monthly, quarterly, half-yearly and annual sales forecasts;
• Achieve the monthly, quarterly, half-yearly and annual sales targets;
• Focus on volume growth of existing products and new market opportunities.

Market Development

• Analyzing market trends, competitive activity, and customer needs to identify opportunities and inform strategies;
• Identify, onboard, and maintain strong relationships with distributors, wholesalers, hospitals, and pharmacies;
• Penetrate underdeveloped territories and ensure product visibility;
• Conduct market research and competitive analysis;
• Identify new market opportunities and customer segments;
• Defining the product's value proposition and positioning it effectively in the market based on clinical benefits and cost-effectiveness. 

Field Supervision & Team Support

• Strong skills for monitoring and guiding junior sales staff or field representatives;
• Conduct regular market visits to track sales execution.
• Monitor and report on campaign performance and return on investment (ROI);
• Manage marketing budgets and allocate resources effectively;
• Support sales teams with tools and training materials.

Sales Strategy Execution

• Implement promotional campaigns and territory-based sales forecasts and achieve the target.
• Recommend pricing strategies, offers, and bundling to boost sales.

Market Intelligence

• Track competitor activities, market trends, and customer preferences.
• Provide insights for product positioning and future planning.
• Conduct market research and competitive analysis;
• Identify new market opportunities and customer segments;
• Defining the product’s value proposition and positioning it effectively in the market based on clinical benefits and cost-effectiveness.

Client Relationship Management

• Build long-term relationships with doctors, pharmacists, and institutional buyers.
• Manage key accounts and resolve escalated issues effectively.

Sales Reporting & Analysis

• Prepare weekly and monthly, quarterly, half-yearly and annual sales reports.
• Analyze performance data and present actionable insights to the management.