Sr. Executive/Assistant Manager, FMCG Trade Marketing

Job Description

Title: Sr. Executive/Assistant Manager, FMCG Trade Marketing

Company Name: Fair Food & Lifestyle Ltd

Vacancy: 1

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 3 to 7 years
• The applicants should have experience in the following business area(s): Group of Companies

• Bachelor/Honors

• 3 to 7 years
• The applicants should have experience in the following business area(s): Group of Companies

Company Profile

Fair Food & Lifestyle Ltd. is part of the Fair Group, a fast-growing business conglomerate in Bangladesh. The company launched in 2008, initially importing premium global food brands. It has since evolved into a leading distributor in Bangladesh’s food sector.

Key Business & Brands

FFL serves as the exclusive national distributor in Bangladesh for well-known international brands such as:

• Olitalia (Italy) – No. 1 edible and olive oil brand globally, including balsamic vinegar and skincare lines

• Tong Garden (Thailand) – Premium nuts and snacks

• Al Shifa (Saudi Arabia) – 100% natural and halal-certified honey

• Alfa (UAE) – Mayonnaise and condiments

• India Gate (India) – Premium Basmati rice
  
  

Job Descriptions
1. Trade Strategy & Planning

• Develop and implement channel-specific trade marketing plans to drive volume and market share.

• Design, execute, and monitor trade promotions and in-store activities.

• Translate brand strategies into trade activation plans tailored for General Trade, Modern Trade, and Wholesale channels.

2. Sales Collaboration

• Work closely with the sales team to understand market needs and support regional sales goals.

• Align trade marketing activities with sales targets and measure ROI of trade initiatives.

• Support distributor and retailer engagement programs.

3. Market Intelligence & Analysis

• Analyze category trends, consumer insights, and competitor activities to optimize trade strategies.

• Monitor and report trade spend effectiveness and make data-driven recommendations.

• Track brand and SKU-wise movement and identify areas of improvement.

4. Merchandising & Visibility

• Ensure availability and visibility of core SKUs at key points of sale through planogram compliance and POS materials.

• Design and execute in-store branding and merchandising initiatives.

5. Cross-functional Collaboration

• Liaise with supply chain, brand marketing, and finance teams for seamless implementation of trade programs.

• Coordinate with external vendors for printing, logistics, and event management as needed.

• Weekly 2 holidays,Insurance,T/A,Mobile bill,Medical allowance
• Lunch Facilities: Full Subsidize