Job Description

Title: Sr. Executive/ Executive- Digital Marketing

Company Name: SAIC GROUP

Vacancy: 2

Age: 28 to 35 years

Location: Dhaka (Mirpur 14)

Salary: Negotiable

Experience:
∎ 3 to 5 years
∎ The applicants should have experience in the following business area(s):University, College, Advertising Agency

Published: 6 Feb 2024

Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Bachelor of Science (BSc) in Computer Science & Engineering

Requirements:

Additional Requirements:
∎ Age 28 to 35 years
∎ Proven experience in digital marketing, preferably in the education sector.
∎ Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and email marketing software.
∎ Strong writing and editing skills with the ability to create compelling content for different digital channels.
∎ Analytical mindset with the ability to interpret data and make data-driven decisions.
∎ Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
∎ Creative thinking and problem-solving skills with a passion for innovation and continuous improvement.
∎ Strong communication, public relation, and interpersonal skills.
∎ Displays courtesy, tact, and respect when dealing with others.
∎ Creative thinker with a knack for identifying trends and opportunities.
∎ Creative mindset with a passion for innovation and staying ahead of market trends.
∎ Proven experience in digital marketing, preferably in the education sector.
∎ Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and email marketing software.
∎ Strong writing and editing skills with the ability to create compelling content for different digital channels.
∎ Analytical mindset with the ability to interpret data and make data-driven decisions.
∎ Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
∎ Creative thinking and problem-solving skills with a passion for innovation and continuous improvement.
∎ Strong communication, public relation, and interpersonal skills.
∎ Displays courtesy, tact, and respect when dealing with others.
∎ Creative thinker with a knack for identifying trends and opportunities.
∎ Creative mindset with a passion for innovation and staying ahead of market trends.

Responsibilities & Context:
∎ Digital Campaign Management: Plan, execute, and monitor digital marketing campaigns across multiple platforms including social media, search engines, email, and display advertising. Ensure campaigns are optimized for maximum reach, engagement, and conversion. In addition, adept in presenting date through OVC/TVC and/or in the from of animation and info-graphical presentation for specific audicence on digital platform.
∎ Content Creation: Develop compelling and relevant content for digital channels, including website, blog posts, social media posts, email newsletters, and digital ads. Tailor content to target audience segments and educational programs to effectively communicate the value proposition of Saic Group.
∎ Social Media Management: Manage organization's presence on social media platforms such as Facebook, LinkedIn, and YouTube. Create and schedule posts, engage with followers, and monitor social media metrics to track performance and identify areas for improvement.
∎ Search Engine Optimization (SEO): Implement SEO best practices to improve organization's website visibility and rankings on search engine results pages (SERPs). Conduct keyword research, optimize website content, and monitor SEO performance using tools such as Google Analytics and Google Search Console.
∎ Paid Advertising: Plan and execute paid advertising campaigns on platforms such as Google Ads and Facebook Ads. Set campaign objectives, define target audiences, create ad creatives, and manage budgets to achieve campaign goals and drive qualified traffic to organization's website.
∎ Email Marketing: Develop and execute email marketing campaigns to nurture leads, engage with prospective students and parents, and promote educational events and initiatives. Segment email lists, create personalized email content, and analyze campaign performance to optimize email marketing efforts.
∎ Analytics and Reporting: Track key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and campaign ROI. Generate regular reports to assess the effectiveness of digital marketing activities, identify trends, and make data-driven recommendations for continuous improvement.
∎ Saic Group contributes their effort in large scale in the education sector in whole Bangladesh. Almost One Thousand (Administrative + Academic) staffs are employment under SAIC Group. And about 15000 Students continue their study under Saic Group. Saic Group is looking for Sr. Executive/ Executive – Digital Marketing under Promotion department.
∎ As a Digital Marketing Sr. Executive/Executive at Saic Group, you will play a pivotal role in promoting our educational programs and services through various digital channels. You will work closely with the marketing team to develop and execute digital marketing strategies that enhance brand awareness, drive lead generation, and ultimately contribute to the growth of the organization.

Skills & Expertise:

Compensation & Other Benefits:
∎ Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per Company Policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka (Mirpur 14)

Company Information:
∎ SAIC GROUP
∎ Saic Tower 2, Plot- M/3, Section - 14, Mirpur, Dhaka 1216
∎ About Saic Group:
Saic Group is the largest Technical and Medical Health Allied Group of the Country. Established in 2002, Saic Group is a unique comprehensive Gr0up bridging Technical and Medical Education, ensuring quality learning and practical education. As the Country`s most prestigious and influential education Group, Saic Group is committed to cultivate and enrich our children to become global citizens who will thrive in today`s world and become tomorrow`s leaders. Almost One Thousand (Administrative + Academic) staffs are currently employed under the umbrella of Saic Group.

Saic Group operates a Medical Bachelor Degree College (Under Dhaka University) in Dhaka, an agricultural College (Under Rajshashi University) in Dinajpur, and Four (4) B.Sc. Nursing Colleges around the Country in Dhaka, Bogura, Jamalpur, and Dinajpur. About Fifteen Thousand (15,000) Students are continuing their studies under Saic Group.

Saic Group has Five (5) Polytechnic institutes, One (1) Marine Institute, Six (6) Nursing Institutes, One (1) Nursing College, Six (6) Diploma Medical Institutes, Six (6) Institutes of Health and Technology, Six (6) Medical Assistant Training Schools (MATS) under Dhaka University, One (1) B.Sc. Medical Institute in Dhaka under the National University, Six (6) Teachers Training Colleges, Saic General Hospital (Seventy seated specialized hospital in Bogura), and One (1) Digital Diagnostic Lab in Dhaka.


Address::
∎ Saic Tower 2, Plot- M/3, Section - 14, Mirpur, Dhaka 1216
∎ About Saic Group:Saic Group is the largest Technical and Medical Health Allied Group of the Country. Established in 2002, Saic Group is a unique comprehensive Gr0up bridging Technical and Medical Education, ensuring quality learning and practical education. As the Country`s most prestigious and influential education Group, Saic Group is committed to cultivate and enrich our children to become global citizens who will thrive in today`s world and become tomorrow`s leaders. Almost One Thousand (Administrative + Academic) staffs are currently employed under the umbrella of Saic Group. Saic Group operates a Medical Bachelor Degree College (Under Dhaka University) in Dhaka, an agricultural College (Under Rajshashi University) in Dinajpur, and Four (4) B.Sc. Nursing Colleges around the Country in Dhaka, Bogura, Jamalpur, and Dinajpur. About Fifteen Thousand (15,000) Students are continuing their studies under Saic Group. Saic Group has Five (5) Polytechnic institutes, One (1) Marine Institute, Six (6) Nursing Institutes, One (1) Nursing College, Six (6) Diploma Medical Institutes, Six (6) Institutes of Health and Technology, Six (6) Medical Assistant Training Schools (MATS) under Dhaka University, One (1) B.Sc. Medical Institute in Dhaka under the National University, Six (6) Teachers Training Colleges, Saic General Hospital (Seventy seated specialized hospital in Bogura), and One (1) Digital Diagnostic Lab in Dhaka.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 7 Mar 2024

Category: Marketing/Sales