Sr. / Executive - Brand
Job Description
Title: Sr. / Executive - Brand
Company Name: A large reputed Group of Company
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor degree in any discipline
∎ At least Graduation from any discipline or BBA/MBA Marketing will be given preference.
∎ Skills Required: Brand Promotion, Sales & Marketing
Experience Requirements:
∎ 3 to 5 year(s)
∎ The applicants should have experience in the following area(s):
Brand Management, Brand Planning/ Development, Outdoor Brand
∎ The applicants should have experience in the following business area(s):
Furniture, Plastic/ Polymer Industry, Group of Companies
Job Context:
∎ We are looking for an Executive-Brand & Marketing to help develop and implement effective brand-building strategies. You`ll brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results.
∎ In this role, you should be creative and results-oriented. An analytical mind and research skills are essential to this job. If you`re also an excellent communicator and team player, we`d like to meet you.
∎ Your goal will be to increase sales and brand awareness through effective marketing plans and campaigns.
Job Responsibilities:
∎ Design & decorate the prospective shops, dealers & markets by proper branding equips as & where required.
∎ Analyze market trends and development that may impact offline marketing activities.
∎ Assess alternate market research channels.
∎ Conduct research to identify emerging trends of consumers.
∎ Design, collect and analyses customer satisfaction and feedback.
∎ Execute activities to communicate business value proposition to customers.
∎ Execute brand campaigns.
∎ Execute customer loyalty plans.
∎ Forecast emerging market needs.
∎ Generate creative materials, templates and collaterals.
∎ Generate customer awareness.
∎ Implement activities that develop organization capabilities to deliver a consistent customer experience.
∎ Implement brand communication plans.
∎ Implement brand plans.
∎ Implement innovation campaigns to drive higher customer retention and loyalty.
∎ Maintain customer acquisition and retention programmers.
∎ Monitor effectiveness of programmers.
∎ Monitor product quality, design and brand alignment.
∎ Review effectiveness of brand campaigns.
∎ Conceive and develop efficient and intuitive marketing strategies
∎ Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
∎ Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
∎ Initiate and control surveys to assess customer requirements and dedication
∎ Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
∎ Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
∎ Monitor progress of campaigns using various metrics and submit reports of performance
∎ Collaborate with managers in preparing budgets and monitoring expenses
∎ Develop and plan marketing strategies of the assigned brands.
∎ Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
∎ Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
∎ Co-work with respective trade channels for promotional mechanism, special offers, in store display and POS materials.
∎ Plan, monitor and review on the marketing budget.
∎ Plan and execute new product launches.
∎ Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
∎ Responsible for planning and delivering innovative content across all social media platforms.
∎ Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
∎ Measure and report performance of all digital marketing campaigns.
∎ Manage the ecommerce business by planning and executing online campaigns and promotions.
∎ Monitor competitor's activities through print, TVC advertisements and data analysis, as well as current market performance and trends.
∎ Find out shops, dealers & organize them by branding of Company's product identity.
∎ Contributing ideas to marketing campaigns
∎ Conducting research and analyzing data to identify and define audiences
∎ Compiling, distributing and presenting ideas, information and strategies
∎ Coordinating promotional activities, events and interviews.
∎ Managing production and performance of multimedia content
∎ Writing and proofreading creative copy.
∎ Maintaining websites and tracking data analytics
∎ Updating databases and using a customer relationship management (CRM) system
∎ Monitoring budgets
∎ Managing social media campaigns
∎ Monitoring performance of marketing campaigns.
Additional Requirements:
∎ Age 26 to 35 years
∎ Good interpersonal communication.
∎ Good in both written & speaking in converse.
∎ Gentle & smart impression.
∎ Timely mannered.
Salary:
∎ Attractive remuneration package will be offered for the deserved candidates.
Compensation & Other Benefits:
∎ T/A, Mobile bill, Provident fund
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Others facilities as per Company policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 20 Jul 2023
Company Information:
∎ 21 Jun 2023
∎ A large reputed Group of Company
Category: Media/Advertisement/Event Mgt.
: If you that you are the right person so we are looking for, please apply online with your complete resume attached with recent colored photograph.
