Social Media Moderator

Job Description

Title: Social Media Moderator

Company Name: Swapon,s World

Vacancy: 2

Age: Na

Job Location: Dhaka (Kazipara)

Salary: Tk. 9000 - 10000 (Monthly)

Experience:

• 4 to 5 years

• Bachelor of Commerce (BCom) in Marketing

• 4 to 5 years

• 4–5 years of hands-on experience in Facebook/Meta Ads
• Proven track record of handling eCommerce or service-based lead generation campaigns.
• Advanced knowledge of Meta Business Manager, Pixel, CAPI, UTM, and Google Analytics.

Additional Requirements:

• Strong analytical skills with experience in data interpretation & reporting.
• Familiarity with tools like Canva, Photoshop, and basic video editing (preferred).
• Experience in using CRM tools, Google Tag Manager, and automation platforms.
• Strong communication and teamwork ability.
• Ability to manage multiple campaigns simultaneously under pressure.

• Create, manage, and optimize Facebook & Instagram ad campaigns using Meta Ads Manager.

• Set clear campaign goals based on business objectives (Lead Generation, Conversion, Retargeting, etc.).

• Build and test Custom Audiences, Lookalikes, and Interest-based targeting strategies.

• Set up and manage Facebook Pixel, Events, UTM parameters, and Conversion API using Google Tag Manager.

• Collaborate with creative team to develop high-converting ad creatives, headlines, and copy.

• Conduct A/B testing on ad copies, creatives, and audiences

• Optimize campaign budget (CBO & ABO) to improve ROAS and reduce CPA.

• Prepare weekly and monthly performance reports with actionable insights.

• Advanced Expert-Level Responsibilities:

• Design and execute full-funnel ad strategies (TOF → MOF → BOF)

• Scale successful campaigns using vertical and horizontal scaling strategies.

• Monitor attribution windows and use data-driven decisions to allocate budget effectively.

• Provide data-backed creative briefs to the content team

• Handle disapproved ads and resolve Business Manager/Page-related policy issues.

• Integrate Meta Lead Forms with Google Sheets/CRM tools (e.g., Zapier, WhatsApp API).

• Analyze creative performance breakdown (by image, text, CTA) and recommend changes.

• Ensure ad account hygiene: naming conventions, audience structure, asset management.

• Coordinate with the sales/business team to align ad strategy with lead quality and revenue goals.

• Stay up-to-date with Meta ad policies, algorithm updates, and new ad formats.

• If applicable: Train junior marketers and provide technical support on campaign issues.

• Duty: 9AM to 5PM(8hour) morning shift & 5PM to 12AM(7hour) evening shift.