Social Media Marketing Specialist

Job Description

Title: Social Media Marketing Specialist

Company Name: Penston Group

Vacancy: 2

Location: Dhaka (Uttara)

Minimum Salary: Tk. 25000 (Monthly)

Experience:
∎ At least 2 years
∎ The applicants should have experience in the following business area(s):College, Training Institutes, Advertising Agency, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company, Web Media/Blog, Educational Technology (Edtech) Startup, Advertising Technology (AdTech) Startup

Published: 26 Jan 2025

Education:
∎ Bachelor of Business Administration (BBA) in Marketing

Requirements:

Additional Requirements:
∎ Strong portfolio showcasing creative and engaging content across various platforms.
∎ Proficiency in using social media platforms and content creation tools such as Adobe Creative Suite, Canva, and video editing software.
∎ Strong understanding of social media metrics and analytics.
∎ Experience in lead generation and lead nurturing strategies.
∎ Proven experience as a Content Creator or similar role in social media management.
∎ Strong portfolio showcasing creative and engaging content across various platforms.
∎ Proficiency in using social media platforms and content creation tools such as Adobe Creative Suite, Canva, and video editing software.
∎ Excellent written and verbal communication skills.
∎ Strong understanding of social media metrics and analytics.
∎ Experience in lead generation and lead nurturing strategies.
∎ Ability to work independently and collaboratively in a fast-paced environment.
∎ Strong organizational and multitasking skills.
∎ Up-to-date with the latest digital technologies and social media trends.
∎ Key Skills

Responsibilities & Context:
∎ Develop creative and engaging content for various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube.
∎ Produce high-quality photos, videos, graphics, and written content that align with the brand’s voice and style.
∎ Stay up-to-date with the latest social media trends and best practices to ensure content is fresh and relevant.
∎ Collaborate with the marketing team to develop and execute a content calendar that aligns with marketing campaigns and business goals.
∎ Conduct research to understand the target audience and tailor content to resonate with them.
∎ Use insights and analytics to refine and optimize content strategies.
∎ Develop and implement strategies to generate leads through social media content.
∎ Create content that includes calls to action and lead magnets to capture potential customer information.
∎ Collaborate with the sales team to ensure leads are nurtured and converted into customers.
∎ Track and report on the effectiveness of lead generation efforts.
∎ Ensure all content is consistent with the brand’s identity, including tone, voice, and visual style.
∎ Maintain brand guidelines and ensure adherence across all content pieces.
∎ Monitor social media channels and engage with the audience by responding to comments, messages, and mentions.
∎ Foster community engagement and build relationships with followers, influencers, and brand advocates.
∎ Track and analyze the performance of content across various platforms using social media analytics tools.
∎ Provide regular reports on content performance and make data-driven recommendations for improvement.
∎ Penston Academy of International Studies is a provider of International Pre-University and Postgraduate courses for students in Bangladesh. We offer British Higher Education Qualifications which provide a pathway to students who wish to study abroad in the UK, Canada, Australia, USA and Malaysia.
∎ Job Description:  As a Social Media Marketing Specialist, you will be responsible for developing and producing engaging content that reflects our brand’s voice and aesthetic. You will be a part of the marketing team to create visually appealing and compelling content that drives engagement, supports our marketing initiatives, and generates leads.
∎
∎ Key Responsibilities:
∎
∎ 1.      Content Creation:
∎ Develop creative and engaging content for various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube.
∎ Produce high-quality photos, videos, graphics, and written content that align with the brand’s voice and style.
∎ Stay up-to-date with the latest social media trends and best practices to ensure content is fresh and relevant.
∎ 2.     Content Planning and Strategy:
∎ Collaborate with the marketing team to develop and execute a content calendar that aligns with marketing campaigns and business goals.
∎ Conduct research to understand the target audience and tailor content to resonate with them.
∎ Use insights and analytics to refine and optimize content strategies.
∎ 3.     Lead Generation:
∎ Develop and implement strategies to generate leads through social media content.
∎ Create content that includes calls to action and lead magnets to capture potential customer information.
∎ Collaborate with the sales team to ensure leads are nurtured and converted into customers.
∎ Track and report on the effectiveness of lead generation efforts.
∎ 4.     Brand Consistency:
∎ Ensure all content is consistent with the brand’s identity, including tone, voice, and visual style.
∎ Maintain brand guidelines and ensure adherence across all content pieces.
∎ 5.     Engagement and Interaction:
∎ Monitor social media channels and engage with the audience by responding to comments, messages, and mentions.
∎ Foster community engagement and build relationships with followers, influencers, and brand advocates.
∎ 6.     Performance Tracking and Reporting:
∎ Track and analyze the performance of content across various platforms using social media analytics tools.
∎ Provide regular reports on content performance and make data-driven recommendations for improvement.

Skills & Expertise:

Compensation & Other Benefits:
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Uttara)

Job Highlights:
∎ Highly skilled in Youtube and Instagram Content Creation
∎ Expertise in Social Media Ads and Organic Reach
∎ Highly skilled in Youtube and Instagram Content Creation
∎ Expertise in Social Media Ads and Organic Reach

Read Before Apply:

Interested candidates should submit their resume, cover letter, and a portfolio of social media content.

Please include "Social Media Marketing Specialist" in the subject line.