Senior Executive/Assistant Manager – Digital Marketing

Job Description

Title: Senior Executive/Assistant Manager – Digital Marketing

Company Name: US-Bangla Footwear Ltd. (Vibrant)

Vacancy: --

Location: Dhaka

Minimum Salary: Negotiable

Experience:
∎ 5 to 7 years
∎ The applicants should have experience in the following business area(s):Retail Store, Chain shop, Healthcare/Lifestyle product, E-commerce

Published: 3 Jul 2025

Education:
∎ Bachelor of Business Administration (BBA) in Marketing from a reputed university.
∎ Digital marketing certifications (e.g., Google Ads, Google Analytics, HubSpot) will be an added advantage.
∎ Bachelor of Business Administration (BBA) in Marketing from a reputed university.
∎ Digital marketing certifications (e.g., Google Ads, Google Analytics, HubSpot) will be an added advantage.

Requirements:

Additional Requirements:
∎ Preferably experience in working with a reputed Footwear Brand.
∎ At least $3000 - $5000 US dollars monthly spending on Facebook ads manager consistently over the year on shopify website.
∎ Strong understanding of digital marketing principles and strategies.
∎ Proficiency in digital marketing channels (SEO/SEM, Google Ads, Meta Ads, Tiktok Ads, Email marketing, and content marketing).
∎ Proficiency in using digital marketing tools and platforms.
∎ Strong written and verbal communication skills.
∎ Analytical mindset with the ability to interpret data and draw insights.
∎ Strong analytical and problem-solving skills.
∎ Ability to manage multiple projects and meet deadlines.
∎ Preferably experience in working with a reputed Footwear Brand.
∎ At least $3000 - $5000 US dollars monthly spending on Facebook ads manager consistently over the year on shopify website.
∎ Strong understanding of digital marketing principles and strategies.
∎ Proficiency in digital marketing channels (SEO/SEM, Google Ads, Meta Ads, Tiktok Ads, Email marketing, and content marketing).
∎ Proficiency in using digital marketing tools and platforms.
∎ Strong written and verbal communication skills.
∎ Analytical mindset with the ability to interpret data and draw insights.
∎ Strong analytical and problem-solving skills.
∎ Ability to manage multiple projects and meet deadlines.

Responsibilities & Context:
∎ Create and implement comprehensive digital marketing strategies aligned with overall business goals.
∎ Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid advertising.
∎ Oversee and optimize performance across all digital channels, such as social media platforms, websites, and email marketing systems.
∎ Monitor and optimize campaign performance using analytics tools like Google Analytics, Meta Ads Manager, etc.
∎ Conduct keyword research and implement SEO strategies for the website and content.
∎ Manage social media accounts and create engaging content to increase reach and engagement.
∎ Assist in planning and executing email marketing campaigns, including database management and reporting.
∎ Working closely with sales, product, and other teams to align marketing efforts and achieve business objectives.
∎ Track and report on KPIs, providing actionable insights to improve campaign outcomes.
∎ Stay up-to-date with the latest digital marketing trends, tools, and best practices.
∎ Support the development of marketing strategies to increase conversions and customer retention.
∎ A Digital Marketing Executive is responsible for planning, developing, implementing, and managing digital marketing campaigns across various online channels to achieve business objectives like increased brand awareness, lead generation, and sales.
∎ Create and implement comprehensive digital marketing strategies aligned with overall business goals.
∎ Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid advertising.
∎ Oversee and optimize performance across all digital channels, such as social media platforms, websites, and email marketing systems.
∎ Monitor and optimize campaign performance using analytics tools like Google Analytics, Meta Ads Manager, etc.
∎ Conduct keyword research and implement SEO strategies for the website and content.
∎ Manage social media accounts and create engaging content to increase reach and engagement.
∎ Assist in planning and executing email marketing campaigns, including database management and reporting.
∎ Working closely with sales, product, and other teams to align marketing efforts and achieve business objectives.
∎ Track and report on KPIs, providing actionable insights to improve campaign outcomes.
∎ Stay up-to-date with the latest digital marketing trends, tools, and best practices.
∎ Support the development of marketing strategies to increase conversions and customer retention.

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Medical allowance, Weekly 2 holidays
∎ Salary Review: Yearly
∎ Lunch Facilities: Full Subsidize
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ US-Bangla Footwear Ltd. (Vibrant)

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 31 Jul 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 8.85%
University of Dhaka 5.49%
North South University 5.13%
BRAC University 2.30%
Bangladesh University of Professionals 2.12%
East West University 2.12%
Daffodil International University (DIU) 2.12%
1.77%
Jahangirnagar University 1.77%
Northern University Bangladesh 1.59%

Interested By Age Range

Age Range Percentage (%)
20-30 54.69%
31-35 30.62%
36-40 8.67%
40+ 4.25%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 3.54%
20K-30K 18.41%
30K-40K 25.13%
40K-50K 17.17%
50K+ 35.75%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 10.27%
0.1 - 1 years 5.13%
1.1 - 3 years 16.11%
3.1 - 5 years 21.59%
5+ years 46.90%

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