Job Description
Title: Senior Executive (Brand & Communications)
Company Name: Unimart Limited
Vacancy: Not specific
Job Location: Dhaka (GULSHAN 2)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience Requirements:
∎ 3 to 4 year(s)
Job Context:
∎ Position - Senior Executive (Content, Digital Marketing & Research)
∎ Department - Brand & Communications
∎ Business Unit - Unimart Limited
∎ Working Relationships:
∎ Internal: Team Members/other Functional Teams/Group & Sister Concern Teams/Management team
∎ External: Creative/digital/activations/events/media buying agencies, Vendors/Suppliers, Partners
Job Responsibilities:
∎ Generate creative and engaging content, including social media contents and posts, in-house media platforms (like MDU, POS displays, and other digital platforms at store premise), articles, social media updates, websites, videos, and more.
∎ Assist in planning and implementing digital marketing campaigns across various platforms, such as social media, email marketing, search engine marketing (SEM), and display advertising.
∎ Conduct market research to identify target audience behavior, preferences, and trends.
∎ Optimize content for search engines (SEO) to improve organic search rankings and visibility.
∎ Promote content through various channels, including social media, email marketing, and content syndication.
∎ Use analytics tools to track the performance of content and digital marketing campaigns.
Additional Requirements:
∎ Proven experience in content creation, digital marketing, and research.
∎ Strong writing and editing skills with an understanding of content marketing principles.
∎ Proficiency in digital marketing tools and platforms, including SEO tools, email marketing software, and social media management platforms.
∎ Creative thinking and a passion for staying up-to-date with industry trends.
∎ Data-driven mindset with the ability to analyze and interpret marketing data.
∎ Familiarity with web analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress).
Salary:
∎ Market-based competitive salary will be offered with other benefits commensurate with qualification and relevant experience.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 9 Dec 2023
Company Information:
∎ 9 Nov 2023
∎ Unimart Limited
∎ Business : United Group is one of the largest socio-economic infrastructure based business conglomerates with a diverse investment portfolio spanning across multiple sectors.
Category: Marketing/Sales
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