Sales & Marketing Head-Real Estate Company

Job Description

Title: Sales & Marketing Head-Real Estate Company

Company Name: Lake Valley Duplex Resort Ltd.

Vacancy: 03

Age: At least 29 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): Real Estate, Developer, Real Estate Startup

• Master of Professional Marketing (MPM)

• 5 to 10 years
• The applicants should have experience in the following business area(s): Real Estate, Developer, Real Estate Startup

• Age At least 29 years

• The Sales & Marketing Head in real estate is responsible for driving revenue by selling properties (residential, commercial, or land projects) and building a strong market presence. This role sits at the intersection of strategy, leadership, customer acquisition, and brand positioning.

They typically report to top management (CEO/Managing Director) and manage teams like:

• Sales executives

• Marketing team (digital + offline)

• Channel partners / brokers

In markets like Bangladesh, this role often involves handling:

• Apartment project launches

• Land sales

• Investor relations

• Local market competition and pricing dynamics

🔹 Key Responsibilities

1. Sales Strategy & Revenue Growth

• Develop and execute sales plans to meet revenue targets

• Set pricing strategies based on market demand

• Forecast sales and monitor pipeline performance

• Ensure project-wise sales targets are achieved

2. Marketing Strategy & Branding

• Plan marketing campaigns (digital ads, billboards, events, etc.)

• Build brand awareness for projects and company

• Oversee content, social media, and promotional materials

• Analyze campaign performance and ROI

3. Team Leadership & Management

• Recruit, train, and manage sales & marketing teams

• Set KPIs and track team performance

• Motivate teams to achieve targets

• Coordinate between sales, marketing, and project teams

4. Customer Acquisition & Relationship Management

• Develop strategies to generate leads

• Maintain relationships with high-value clients and investors

• Handle key negotiations and closing deals

• Ensure strong customer experience

5. Market Research & Competitor Analysis

• Study real estate trends and buyer behavior

• Analyze competitors’ pricing, offers, and positioning

• Identify new business opportunities

6. Channel Partner & Broker Management

• Build and manage relationships with brokers and agents

• Create commission structures and incentive programs

• Expand sales network

7. Project Launch & Promotion

• Plan and execute project launch strategies

• Organize events, exhibitions, and site visits

• Coordinate with construction and finance teams

8. Reporting & Strategic Planning

• Provide regular sales reports to top management

• Use data to refine strategies

• Align sales and marketing with company goals

🔹 Required Skills & Qualifications

Core Skills

• Strong negotiation and closing ability

• Leadership and team management

• Strategic thinking

• Communication and presentation skills

Technical/Professional Skills

• Knowledge of real estate market dynamics

• Digital marketing understanding (Facebook Ads, Google Ads, CRM tools)

• Financial awareness (pricing, ROI, margins)

Experience

• Typically 5–8+ years in sales/marketing

• Experience in real estate is highly preferred

🔹 KPIs (Performance Metrics)

• Sales revenue and target achievement

• Lead conversion rate

• Cost per lead / cost per acquisition

• Inventory turnover (unsold units)

• Customer satisfaction

🔹 Real-World Expectations (Important Insight)

This role is high-pressure and target-driven. Success depends on:

• Market conditions

• Project quality and pricing

• Team performance

• Personal ability to close big deals