Regional Sales Manager (RSM)

Job Description

Title: Regional Sales Manager (RSM)

Company Name: Omega Exim Ltd.

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Tk. 60000 - 80000 (Monthly)

Experience: --

Published: 2026-09-14

Application Deadline: 2026-10-14

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

The incumbent is responsible for managing and driving the overall sales performance of the assigned region through effective leadership of Territory Sales Managers (TSMs) and Sales Officers (SOs). The incumbent will be responsible for achieving regional sales targets, monitoring field execution, developing route-to-market strategies, improving market coverage, and ensuring operational excellence throughout the region. This role requires continuous analysis of sales data, market trends, and field performance in order to provide strategic direction to field teams and contribute towards sustainable business growth and organizational success.


Responsibilities:
1.      Regional Sales Management & Target Achievement
• Responsible for achieving monthly, quarterly, and annual regional sales targets.
• Monitor sales performance across all territories and ensure target achievement by ASM, TSMs and SOs.
• Analyze sales trends and identify opportunities for business growth within the region.
• Ensure effective implementation of sales initiatives and company business objectives.

2.      Sales Monitoring & Performance Analysis
• Monitor and review daily sales activities through three reporting phases: morning deployment report, mid-day sales progress report, and end-of-day sales closure report.
• Analyze sales achievement versus target and identify sales gaps throughout the day.
• Provide timely guidance and corrective actions to improve daily sales performance.
• Prepare and review regional sales reports and performance dashboards.

3.      Route Planning & Sales Strategy Execution
• Develop and optimize route plans in collaboration with BDM & Manager, Sales.
• Provide strategic direction to TSMs based on market data, sales trends, and territory performance.
• Identify underperforming markets and develop action plans to improve productivity and coverage.
• Ensure efficient utilization of manpower and resources within the region.

4.      Field Operations & Market Visit
• Conduct regular field visits with TSMs and SOs to evaluate market execution and sales activities.
• Visit distributors, retailers, and key customers to understand market dynamics and customer requirements.
• Monitor product availability, merchandising standards, pricing, and competitor activities.
• Ensure proper execution of company policies, trade offers, and promotional activities in the market.

5.      Team Leadership & People Management
• Lead, motivate, and develop the regional sales team to achieve business objectives.
• Provide coaching, mentoring, and performance feedback to TSMs and SOs.
• Identify training requirements and support capability development initiatives.
• Support employee retention and succession planning within the region.

6.      Stakeholder & Relationship Management
• Maintain effective communication with distributors, retailers, and other business partners.
• Coordinate with Supply Chain, Finance, HR, and Management to ensure smooth business operations.
• Address operational challenges and provide practical business solutions.
• Strengthen relationships with key stakeholders to support long-term business growth.

7.      Meetings, Reporting & Business Analysis
• Conduct regular regional sales review meetings with Territory Sales Managers (TSMs).
• Participate in Monthly Sales Meetings (MSM) and National Sales Meetings (NSM).
• Discuss product strategies, sales priorities, market challenges, and company policies during sales meetings.
• Prepare weekly and monthly regional performance reports for management review.
• Present sales analysis, market insights, competitor information, and business recommendations to management.

8. Continuous Improvement
• Recommend new initiatives to improve regional sales performance and market penetration.
• Identify opportunities for process improvement and operational efficiency.
• Support management in implementing strategic business initiatives and growth plans.
• Promote a performance-driven and customer-focused sales culture within the region.