Regional Sales Manager (RSM) - FMCG Sales

Job Description

Title: Regional Sales Manager (RSM) - FMCG Sales

Company Name: COCO Baby Diaper Bangladesh

Vacancy: 10

Age: At least 20 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

Published: 2026-09-24

Application Deadline: 2026-10-24

Education:

Requirements:

Skills Required:

Additional Requirements:

• Age At least 20 years

Performance Expectations

The selected RSM must demonstrate measurable market activity from the beginning.

Performance will primarily be evaluated based on:

• Sales + Collection + Active Outlets + Secondary Sales + Distributor Productivity + Team Productivity
• Market visits, meetings and planning alone will not be considered sufficient performance.

First 30-Day Expectations

The selected RSM should:

• Complete territory and distributor assessment.
• Review existing sales, dealers, outlets and market outstanding.
• Identify high-potential markets.
• Restructure or activate sales routes where required.
• Start new outlet placement immediately.
• Develop new distributors where necessary.
• Improve existing distributor productivity.
• Generate measurable billing and collection.
• Build a productive field sales team.

31–60 Day Expectations

The RSM should demonstrate:

• Increased active outlet coverage.
• Improved secondary sales.
• Distributor repeat ordering.
• Improved SR/SO productivity.
• Regular collection.
• Better stock rotation.
• Growing monthly sales.

61–90 Day Expectations

The assigned region should show measurable improvement in:

• Monthly sales
• Collection
• Active retail outlets
• Repeat orders
• Distributor productivity
• Field-force productivity
• Market coverage

COCO Baby Diaper is already operating in the market. Therefore, prolonged market observation without measurable sales activity will not be accepted as satisfactory performance.

Candidate Requirements

• Minimum 7 years of FMCG sales experience preferred.
• Minimum 2–3 years of experience in RSM / Area Sales leadership position preferred.
• High-performing ASM/TSM candidates with strong FMCG market-development experience may also apply.
• Strong General Trade distribution experience is highly preferred.
• Experience in Baby Care, Personal Care, Toiletries, Food, Beverage or other fast-moving consumer products will be an advantage.
• Must have practical distributor appointment and management experience.
• Must have experience managing sales teams.
• Must understand secondary sales, outlet productivity and route management.
• Must have good knowledge of credit and collection management.
• Must be willing to work extensively in the field.

Regional Experience Preference

• Candidates having previous sales experience, distributor contacts or strong market knowledge within the preferred region will receive priority.

Available Regions

Candidates may apply for one or more preferred regions based on their previous market experience and local market knowledge.

Region 01 – Dhaka Metro

• Coverage: Dhaka City and surrounding high-potential metropolitan markets.

Region 02 – Dhaka Outer / Central

• Coverage: Gazipur, Narayanganj, Narsingdi, Munshiganj, Manikganj, Tangail, Kishoreganj and Greater Faridpur belt.

Region 03 – Cumilla Belt

• Coverage: Cumilla, Noakhali, Feni, Lakshmipur, Chandpur and Brahmanbaria.

Region 04 – Chattogram

• Coverage: Chattogram, Cox`s Bazar, Bandarban, Rangamati and Khagrachhari.

Region 05 – Sylhet

• Coverage: Sylhet, Moulvibazar, Habiganj and Sunamganj.

Region 06 – Mymensingh

• Coverage: Mymensingh, Jamalpur, Sherpur and Netrokona.

Region 07 – Rajshahi

• Coverage: Rajshahi, Bogura, Pabna, Sirajganj, Naogaon, Natore, Joypurhat and Chapainawabganj.

Region 08 – Rangpur

• Coverage: Rangpur, Dinajpur, Thakurgaon, Panchagarh, Nilphamari, Lalmonirhat, Kurigram and Gaibandha.

Region 09 – Khulna

• Coverage: Khulna, Jashore, Kushtia, Satkhira, Bagerhat, Jhenaidah, Chuadanga, Meherpur, Magura and Narail.

Region 10 – Barishal

• Coverage: Barishal, Bhola, Patuakhali, Barguna, Jhalokathi and Pirojpur.

Job Context

COCO Baby Diaper Bangladesh is expanding its sales and distribution network across the country.

We are looking for proven, field-oriented and result-driven Regional Sales Managers who have practical experience in building markets, developing distributors, managing sales teams, increasing outlet coverage, generating secondary sales and ensuring regular collection.

COCO Baby Diaper has already been operating in the market and is now strengthening its nationwide sales structure.

Our current priority is:

Sales Growth + Collection + Cash Flow + Active Outlet Expansion

We are looking for RSMs who can convert existing and new market opportunities into measurable business results.

Key Responsibilities

• Take full responsibility for sales and collection within the assigned region.

• Develop and expand COCO Baby Diaper distribution throughout the assigned districts.

• Appoint capable distributors/dealers where required.

• Increase active retail outlet coverage rapidly.

• Ensure availability of COCO products in pharmacies, baby shops, cosmetics shops, supermarkets and general trade outlets.

• Recruit, train, supervise and develop ASM/TSM/SO/SR teams with Head Office coordination.

• Prepare territory-wise beat plans and sales routes.

• Ensure regular field visits and productive outlet calls.

• Generate both Primary Sales and Secondary Sales.

• Ensure distributor stock movement and repeat ordering.

• Maintain disciplined credit and collection management.

• Follow up market outstanding regularly.

• Identify weak territories and take immediate corrective action.

• Monitor competitor pricing, offers, distribution and market activities.

• Submit daily, weekly and monthly sales reports.

• Work physically in the market with the sales team when required.

• Maintain regular communication with Head of Sales and Head Office.

• Competitive Fixed Salary

• TA/DA as per company policy

• Mobile/Communication allowance

• Attractive performance-based sales incentive

• Performance-based salary growth

• Career growth opportunity