Paid Marketing Specialist (Meta & Google Ads)

Job Description

Title: Paid Marketing Specialist (Meta & Google Ads)

Company Name: Iconic Unity Group

Vacancy: --

Age: 24 to 30 years

Job Location: Dhaka (Motijheel)

Salary: Tk. 14000 - 18000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce Startup, Online Retail Startup

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Certifications in Google Ads, Facebook Blueprint, or similar will be an advantage

• 2 to 5 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce Startup, Online Retail Startup

• Age 24 to 30 years
• Only Male

• 2 to 5 years of practical experience in managing content on social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube).

• Previous involvement in media production, digital marketing, or agency operations is preferred but not required.

Required Skills:

• Minimum age of 24 years.

• Excellent organizational abilities, with the capacity to handle multiple projects and deadlines effectively.

• Strong verbal and written communication skills in both Bengali and English.

• Readiness to travel locally within Dhaka for filming, client meetings, and site visits.

• Enthusiasm for digital marketing and a keen interest in exploring AI-driven creative technologies.

• Proficiency in graphic design idea and content writing.

• Familiarity with Meta Pixel, Google Tag Manager, and other tracking tools

Key Responsibilities:

• Plan, launch, and optimize paid campaigns across Meta (Facebook, Instagram), Google, LinkedIn, YouTube, and TikTok platforms.

• Run lead generation ads with compelling creatives and precise targeting, especially for Bangladesh-based students.

• Analyze ad performance, create reports, and suggest improvements to maximize ROI.

• Set up tracking via Meta Pixel, Google Tag Manager, and conversion goals.

• Conduct A/B testing for creatives, audiences, placements, and messaging for continuous improvement.

• Collaborate with the creative and counseling teams to align ads with business goals.

• Perform regular ad reporting and share analytics with the team.

• Stay updated on the latest algorithm changes, policy updates, and ad formats.

• Plan and manage digital campaigns across various platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok.

• Create, optimize, and report campaigns efficiently in Google Ads and Facebook Ads.

• Manage SEO and SEM activities to increase website visibility and traffic.

• Create and publish engaging content (posts, captions, blogs, video ideas).

• Conduct competitor analysis and prepare marketing reports.

• Design graphics for digital campaigns and social media content

• Performance bonus
• Festival Bonus: 2