Title: Officer/Senior Officer
Company Name: Jinyuan Chemical Industry Ltd
Vacancy: 5
Age: 20 to 40 years
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
We are looking for a creative and result-driven Officer/Senior Officer – Marketing to strengthen our brand presence and drive market growth for our battery products across targeted segments.
Department: Marketing
Key Responsibilities:
Develop and execute marketing plans and promotional campaigns to increase brand awareness and product visibility in the market.
Conduct market research to identify customer needs, market trends, and competitor activities within the battery and chemical industry.
Coordinate with the sales and distribution team to align marketing strategies with business objectives and sales targets.
Plan and manage above-the-line (ATL) and below-the-line (BTL) marketing activities including advertisements, events, trade fairs, and dealer meets.
Manage digital marketing activities including social media, online campaigns, and content creation to expand brand reach.
Develop and maintain marketing materials such as brochures, catalogues, banners, and product presentations.
Build and maintain strong relationships with dealers, distributors, and corporate clients through regular engagement and promotional support.
Monitor and evaluate the effectiveness of marketing campaigns and prepare performance reports for management.
Support new product launches by developing go-to-market strategies and promotional plans.
Coordinate with external agencies, vendors, and media partners for marketing executions.
Prepare and manage marketing budgets and ensure cost-effective utilization of resources.
Educational Qualification:
Bachelor's/Master's degree in Marketing, Business Administration, or any relevant discipline from a reputed university.
Experience:
Minimum 2–3 years of experience in marketing — preferably in a battery, electronics, or chemical/manufacturing industry.