Media Buyer & Lead Generation Expert

Job Description

Title: Media Buyer & Lead Generation Expert

Company Name: Ostad Limited

Vacancy: 3

Age: 25 to 38 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 40000 - 45000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Market Research Firms, Educational Technology (Edtech) Startup

• Bachelor/Honors

• 2 to 5 years
• The applicants should have experience in the following business area(s): Market Research Firms, Educational Technology (Edtech) Startup

• Age 25 to 38 years

• Develop and execute media-buying strategies on digital platforms (e.g., Google Ads, Facebook Ads, YouTube) to effectively reach target audiences.
• Manage and optimize ad spending within budget to achieve the highest ROI, continuously adjusting bids, placements, and creative assets.
• Negotiate with media vendors, secure favorable ad rates, and ensure optimal ad placements.
• Monitor campaign performance, analyze KPIs (e.g., CTR, CPC, CPA), and implement optimization strategies to enhance results.
• Generate regular reports on media performance, presenting insights and recommendations for improvement to the marketing team.
• Design, implement, and optimize end-to-end lead generation campaigns across multiple channels, including paid media, email marketing, and social media.
• Develop and test lead generation funnels, landing pages, and forms to maximize conversion rates and lower cost-per-lead.
• Conduct market research to identify target audiences, segment leads effectively, and tailor campaigns to resonate with specific customer needs and pain points.
• Use marketing automation tools to track, nurture, and qualify leads through customized workflows.
• Analyze campaign data to evaluate lead quality, conversion rates, and cost-effectiveness, providingactionable insights for continuous improvement.
• Leverage data to identify trends, optimize campaigns, and ensure alignment with overall business objectives.
• Generate reports on media and lead generation efforts, providing insights and strategic recommendations to the marketing team.

• Mobile bill,Weekly 2 holidays
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

1. Competitive salary and performance-based incentives. Different salary package for on-site & Remotecandidates.

2. Access to Ostad`s courses and resources for professional growth.

3. Flexible working hours and remote work options. ( 9 hours/Day)

4. A collaborative, innovative culture that values learning and creativity