Marketing Officer - Hospital

Job Description

Title: Marketing Officer - Hospital

Company Name: Farabi General Hospital

Vacancy: 4

Age: 21 to 52 years

Job Location: Dhaka

Salary: Tk. 10000 - 10000 (Monthly)

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre, Clinic, Chamber

Published: 2026-07-30

Application Deadline: 2026-08-29

Education:

• Higher Secondary
• Bachelor/Honors
• Masters

experienced in hospital marketing for one -two years

Requirements:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre, Clinic, Chamber

Skills Required: Analytical Skill,Business Development,Communication and interpersonal skill,Consumer Durables - Sales & Marketing,Field Marketing,Healthcare,Networking,Professionalism,Target Oriented,Teamwork

Additional Requirements:

• Age 21 to 52 years

Communication,Presentation,Negotiation,Relationship Management,Sales,Business Development,Healthcare Marketing,Digital Marketing,Reporting,Analytical Skills,Microsoft Office,Time Management,Customer Service,Problem Solving,Teamwork,Leadership,Networking,Planning,OrganizationAdaptability,Professionalism,Integrity,Confidentiality,Target Orientation,Multitasking,Decision-Making,Interpersonal Skills,Persuasion,Self-Motivation,Field Marketing

Responsibilities & Context:

1. Develop and implement marketing strategies to increase OPD, IPD, diagnostic, imaging, and health package sales.

2. Conduct regular field visits to physicians, clinics, diagnostic centers, pharmacies, corporate offices, NGOs, educational institutions, and industrial organizations to promote hospital services.

3. Build and maintain strong relationships with referral doctors, consultants, healthcare professionals, and corporate clients to increase patient referrals.

4. Identify new business opportunities and establish partnerships with organizations for corporate health services, annual health check-ups, and medical camps.

5. Organize health awareness programs, free medical camps, seminars, CME programs, and community outreach activities to enhance hospital visibility.

6. Promote all hospital specialties, diagnostic facilities, emergency services, ICU, OT, pharmacy, vaccination, and preventive health packages to potential clients.

7. Assist in planning and executing digital marketing campaigns, social media promotions, and branding activities in collaboration with the marketing team.

8. Monitor competitors' marketing activities, pricing, promotional offers, and market trends, and submit recommendations to management.

9. Prepare and submit daily, weekly, and monthly activity reports, visit reports, referral reports, and business development updates.

10. Maintain an updated database of doctors, corporate clients, referral partners, NGOs, insurance companies, and institutional contacts.

11. Coordinate with consultants, reception, customer service, laboratory, radiology, pharmacy, and clinical departments to ensure smooth patient service.

12. Follow up on corporate inquiries, patient referrals, quotations, and promotional activities to maximize conversion.

13. Support the launch of new services, specialty clinics, promotional offers, and seasonal healthcare campaigns.

14. Collect patient, doctor, and corporate client feedback and communicate improvement recommendations to management.

15. Ensure all promotional materials are distributed effectively and the hospital brand is represented professionally at all times.

16. Achieve monthly and annual marketing, patient acquisition, and revenue targets set by management.

17. Maintain ethical marketing practices and comply with all hospital policies and healthcare regulations.

18. Represent Farabi General Hospital professionally during meetings, exhibitions, conferences, and networking events.

19. Maintain confidentiality of patient, corporate, and hospital information.

20. Perform any other duties assigned by the Head of Marketing or Hospital Management.

Key Performance Indicators (KPIs)

• Achievement of monthly revenue targets.

• Growth in OPD and IPD patient numbers.

• Increase in diagnostic and imaging revenue.

• Number of new corporate clients acquired.

• Number of referral doctors actively sending patients.

• Number of health camps, awareness programs, and promotional events conducted.

• Lead conversion rate.

• Patient satisfaction and corporate client retention.

• Timely submission of reports.

• Compliance with marketing plans and activity schedules.

Job Other Benifits:

• Performance bonus

Target based incentive will be provided

Employment Status: Full Time

Job Work Place:

Company Information:

Gender: Both Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Healthcare/Medical