Marketing Manager

Job Description

Title: Marketing Manager

Company Name: Lotto, Licensee-Express Leather Products Ltd.

Vacancy: --

Location: Gazipur (Tongi)

Maximum Salary: Negotiable

Experience:
∎ At least 10 years

Published: 29 Sep 2024

Education:
∎ Candidate must have bachelor or master's degree Major in Marketing from a reputed university.

Requirements:

Additional Requirements:
∎ At least 10 years of experience in marketing, preferably within the retail sector.
∎ Proven track record of successful marketing campaigns and brand management.
∎ Strong analytical skills and experience with data-driven decision-making.
∎ Excellent verbal and written communication skills in English.
∎ Proficient in digital marketing tools and platforms (i.e. Google Analytics, social media management tools).
∎ Ability to work in a fast-paced environment and manage multiple projects simultaneously.
∎ At least 10 years of experience in marketing, preferably within the retail sector.
∎ Proven track record of successful marketing campaigns and brand management.
∎ Strong analytical skills and experience with data-driven decision-making.
∎ Excellent verbal and written communication skills in English.
∎ Proficient in digital marketing tools and platforms (i.e. Google Analytics, social media management tools).
∎ Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Responsibilities & Context:
∎ Develop and implement comprehensive marketing strategies to enhance brand visibility and market penetration.
∎ Conduct market research to identify customer needs, preferences and trends.
∎ Collaborate with cross-functional teams to create effective promotional campaigns and product launches.
∎ Manage digital marketing initiatives including social media, email marketing and online advertising.
∎ Analyze campaign performance and adjust strategies based on data insights.
∎ Oversee the marketing budget and ensure cost-effective spending.
∎ Build and maintain relationships with key partners, vendors and media contacts.
∎ Monitor competitor activities and industry trends to identify opportunities for growth.
∎ Any other assignment given by the management time to time.
∎ Express Leather Products Limited, representing two international brands—Lotto Sport Italia and Lee Cooper London—in the Bangladesh market is dedicated to innovation and growth. We have the presence in all over the country with more than 120 flagship outlets, around 130 Franchises and 1800 Dealers to serve the nation with quality lifestyle products.
∎ Job Summary:
∎ We are seeking a talented Marketing Manager to lead our marketing efforts and drive brand awareness, customer engagement and sales growth. The ideal candidate will have a strong background in retail marketing, excellent analytical skills and a passion for consumer trends.
∎ Key Responsibilities:
∎ Develop and implement comprehensive marketing strategies to enhance brand visibility and market penetration.
∎ Conduct market research to identify customer needs, preferences and trends.
∎ Collaborate with cross-functional teams to create effective promotional campaigns and product launches.
∎ Manage digital marketing initiatives including social media, email marketing and online advertising.
∎ Analyze campaign performance and adjust strategies based on data insights.
∎ Oversee the marketing budget and ensure cost-effective spending.
∎ Build and maintain relationships with key partners, vendors and media contacts.
∎ Monitor competitor activities and industry trends to identify opportunities for growth.
∎ Any other assignment given by the management time to time.

Skills & Expertise:

Compensation & Other Benefits:
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Competitive salary and performance-based bonuses.
∎ TA & DA, Mobile bill, Provident fund, Business Incentives, Group life Insurance, Hospitalization and other admissible benefits as per company policy.
∎ Competitive salary and performance-based bonuses.
∎ TA & DA, Mobile bill, Provident fund, Business Incentives, Group life Insurance, Hospitalization and other admissible benefits as per company policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Gazipur (Tongi)

Company Information:
∎ Lotto, Licensee-Express Leather Products Ltd.
∎ Aggressive Business Center, Ashraf Setu Complex (2nd Floor), Tongi, Gazipur
∎ LOTTO Global
In June 1973 the Lotto made its debut among sports footwear manufacturers. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football. Sports clothing took the stage afterwards. In the first 10 years, Lotto focused on the Italian market, becoming a reference brand in the sports articles segment and a leading company in tennis.

LOTTO begin to create its first football boot models in 80’s and sign major collaboration agreements with internationally renowned players and teams – John Newcombe, Andrei Gomes and José Luis Clerc in tennis, and Ruud Gullit and Holland in football. Their involvement in both the design and fine-tuning of the products together with their image led the company to become a leader in tennis and football. This same period, LOTTO expand into the export market. International growth continued rapidly and ten years later the brand was being distributed in more than 60 countries around the world.

Today, the performance segment has now been strengthened, in line with the new corporate mission. Special focus is given to footwear and technical clothing for football and tennis, also supporting the brand’s worldwide leadership with products that are right on the cutting edge in terms of innovation and design. In parallel, based on production, technical and stylistic know-how, an idea has been developed for men’s and women’s leisure clothing and footwear with a sport-inspired image and taste in terms of the selection of fabrics, colors and styles.

At present, LOTTO distributes its products in over 100 countries, through independent sports article stores, specialised chain-stores and large stores with specialized sports departments.

Lotto Sport Italia

LOTTO Bangladesh
LOTTO emerged in Bangladesh in 2012 as the first international sports fashion brand in the country. Partnering with Express Leather Products Limited, LOTTO BD has won the heart & mind of Bangladeshi youth by offering best quality premium products with the touch of trendy fashion. It has stretched its serving hands all over the country with more than 180 Retail outlets. Its merchandise are sourced from LOTTO accredited manufactures in Europe & Asia as well as in its own state-of-the art factory in Bangladesh.

LOTTO BD has a very enthusiastic & energetic team of 1300 people to serve the footwear and apparels products maintaining health science which take care of people wellbeing every day. LOTTO gives comfort experience and best functional utility as well as offers continuous Innovation, Quality, Technology and Customer Delight.

Our Vision
LOTTO Bangladesh wants to be the most preferred Footwear and Sports LifeStyle Brand in Bangladesh catering consumers of all strata offering comfort, durability and affordability by bringing in science and technology.

Our Mission
To be the best and largest retail operator in both urban and rural Bangladesh, LOTTO BD will ensure comfort and convenient shopping experience by offering best customer service standard.

Shop online at LOTTO Bangladesh with complete convenience
Reason why LOTTO BD is the best of all online stores is the complete convenience that it offers. You can view your favorites products with price options in one place. A user-friendly interface will guide you through your selection process. Comprehensive size charts, product information and high resolution images help you to make the best buying decisions. You also have the freedom to choose your payment options, be it card or bKash by advance payment.

Enjoy the hassle free experience as you shop comfortably from your home or your workplace. You can also shop for your friends, family and loved ones from our online store.

Address::
∎ Aggressive Business Center, Ashraf Setu Complex (2nd Floor), Tongi, Gazipur
∎ LOTTO GlobalIn June 1973 the Lotto made its debut among sports footwear manufacturers. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football. Sports clothing took the stage afterwards. In the first 10 years, Lotto focused on the Italian market, becoming a reference brand in the sports articles segment and a leading company in tennis.LOTTO begin to create its first football boot models in 80’s and sign major collaboration agreements with internationally renowned players and teams – John Newcombe, Andrei Gomes and José Luis Clerc in tennis, and Ruud Gullit and Holland in football. Their involvement in both the design and fine-tuning of the products together with their image led the company to become a leader in tennis and football. This same period, LOTTO expand into the export market. International growth continued rapidly and ten years later the brand was being distributed in more than 60 countries around the world.Today, the performance segment has now been strengthened, in line with the new corporate mission. Special focus is given to footwear and technical clothing for football and tennis, also supporting the brand’s worldwide leadership with products that are right on the cutting edge in terms of innovation and design. In parallel, based on production, technical and stylistic know-how, an idea has been developed for men’s and women’s leisure clothing and footwear with a sport-inspired image and taste in terms of the selection of fabrics, colors and styles.At present, LOTTO distributes its products in over 100 countries, through independent sports article stores, specialised chain-stores and large stores with specialized sports departments.Lotto Sport ItaliaLOTTO BangladeshLOTTO emerged in Bangladesh in 2012 as the first international sports fashion brand in the country. Partnering with Express Leather Products Limited, LOTTO BD has won the heart & mind of Bangladeshi youth by offering best quality premium products with the touch of trendy fashion. It has stretched its serving hands all over the country with more than 180 Retail outlets. Its merchandise are sourced from LOTTO accredited manufactures in Europe & Asia as well as in its own state-of-the art factory in Bangladesh.LOTTO BD has a very enthusiastic & energetic team of 1300 people to serve the footwear and apparels products maintaining health science which take care of people wellbeing every day. LOTTO gives comfort experience and best functional utility as well as offers continuous Innovation, Quality, Technology and Customer Delight.Our VisionLOTTO Bangladesh wants to be the most preferred Footwear and Sports LifeStyle Brand in Bangladesh catering consumers of all strata offering comfort, durability and affordability by bringing in science and technology.Our MissionTo be the best and largest retail operator in both urban and rural Bangladesh, LOTTO BD will ensure comfort and convenient shopping experience by offering best customer service standard.Shop online at LOTTO Bangladesh with complete convenienceReason why LOTTO BD is the best of all online stores is the complete convenience that it offers. You can view your favorites products with price options in one place. A user-friendly interface will guide you through your selection process. Comprehensive size charts, product information and high resolution images help you to make the best buying decisions. You also have the freedom to choose your payment options, be it card or bKash by advance payment.Enjoy the hassle free experience as you shop comfortably from your home or your workplace. You can also shop for your friends, family and loved ones from our online store.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 20 Oct 2024

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 12.15%
North South University 6.66%
University of Dhaka 6.32%
Jagannath University 3.00%
BRAC University 2.83%
Asian University of Bangladesh 2.66%
2.50%
East West University 1.83%
University of Rajshahi 1.83%
University of Liberal Arts Bangladesh 1.66%

Interested By Age Range

Age Range Percentage (%)
20-30 13.81%
31-35 26.12%
36-40 29.45%
40+ 25.96%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 2.56%
20K-30K 5.12%
30K-40K 9.77%
40K-50K 9.07%
50K+ 73.49%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 5.66%
0.1 - 1 years 1.83%
1.1 - 3 years 6.82%
3.1 - 5 years 7.32%
5+ years 78.37%

Similar Jobs