Marketing Executive
Job Description
Title: Marketing Executive
Company Name: Australian International School (AusIS)
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Masters and Bachelor in Marketing/ Media and Communications/ Public Relations
Experience Requirements:
∎ At least 3 year(s)
∎ The applicants should have experience in the following area(s):
Corporate Marketing
Job Responsibilities:
∎ Under the direct supervision of Principal and Executive Vice President, the incumbent is expected to perform his/her duties and responsibilities as under:
∎ Develop a marketing strategy to support the school's growth, identify new markets from which to recruit pupils;
∎ Attract new parents and students across the school's portfolio and publicize the strength of the academic faculty, school facilities and services;
∎ Ensure all enquiries are dealt with professionally, effectively and efficiently;
∎ Work in close coordination with admission official to implement the admissions process from initial enquiry through to acceptance of place and pupil's first day at school, building strong relationships with all prospective parents;
∎ Provide school tour information, including information packs, to prospective parents and students;
∎ Confer, arrange and conduct campus visits for prospective parents on campus as needed and follow up with all families that have visited, including those from whom there is no contact;
∎ Develop school-community relations to make contact with prospective parents, businesses, relocation companies, community organizations, and consulates, to promote the school;
∎ Ensure that the Admissions page of the AusIS website is updated and in alignment with school advancement objectives;
∎ Develop communication channels including use of 'Social Media' to promote recruitment and retention;
∎ Assist with the planning of new student/family orientation;
∎ Facilitate the development of thorough and appropriate digital and non-digital promotional / advertising materials that effectively market the schools;
∎ Assist in updating school promotion through social media;
∎ Preparing PowerPoint presentations for schools at promotion events and conferences if required;
∎ Assisting the School Secretary in compiling media plans and work out school's annual budget for promotion/advertisement;
∎ Take responsibility for for the School's publicity stands and other event-support material- ordering new stock as required and ensuring the supply of stock to events;
∎ Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished;
∎ Develop effective parent engagement programmes and regularly interact with parents to build insights and positive relationships;
∎ Develop and manage relationships with feeder schools to support enrolment growth;
∎ Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.;
∎ Work collaboratively with school colleagues and admissions team, contribute to sharing of best practice;
∎ Any other job as assigned by the administration;
Additional Requirements:
∎ Age 27 to 50 years
∎ Both males and females are allowed to apply
∎ At Least 03 years' experience in marketing is required;
∎ Excellent written and verbal communication skills in English with the ability to write high quality marketing copy;
∎ Good ICT skills (e.g. Word, Access, Excel, PowerPoint);
∎ Experience of using Content Management Systems and of social media;
∎ Possesses excellent marketing and presentation skills.
∎ Excellent organizational skills (time management, organizing workload, setting priorities, meeting deadlines, etc.)
Salary: Negotiable
Compensation & Other Benefits:
∎ On completion of successful probation, the incumbent will be provided with leave as per policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 31 Dec 2023
Company Information:
∎ 13 Dec 2023
∎ Australian International School (AusIS)
∎ Address : JOARSHAHARA, 300 FEET PURBACHAL ROAD, KHILKHET, DHAKA
∎ Business : AusIS (Australian International School) is an international school serving students from 3-18 years old. It follows the Australian National Curriculum and is accredited by the Western Australian Government. Curriculum framework integrates eight learning areas to ensure a balanced education and a strong foundation for each child. This power of eight includes: English, Mathematics, Science, Health,Technology, Arts, Society and the Environment and Mother language (Bangla) as well.
At the senior level- inspections, moderations and external exams are monitored by the Western Australian School Curriculum and Standards Authority. AusIS is now an IBPYP, IBMYP and IBDP authorized school.
Category: Marketing/Sales
:
Deadline Expired on 31st Dec 2023
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