Marketing Brand Communications Manager - (Re-Advertisement)

Job Description

Title: Marketing Brand Communications Manager - (Re-Advertisement)

Company Name: ZXY International

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Graduate in Marketing, Advertising, Communications, or related field from a reputed institute

Experience Requirements:
∎ 6 to 8 year(s)

Job Context:
∎ We are currently hiring for the position of Marketing Brand Communications Manager at our HQ, in the heart of Dhaka. Join our family and build an inspired career you`re proud of.
∎ The Marketing Brand Communications Manager holds the accountability for developing and implementing brand marketing strategies, promoting growth and expansion to achieve business objectives in the short and long term for global customer markets. This role will also be responsible for working directly with management and internal teams to provide and implement a comprehensive 360-degree marketing strategy, including robust digital marketing and brand communication functions. The role will be part of the team to lead and grow overall awareness of ZXY global and regional business through focused communications management, digital and physical marketing messaging.

Job Responsibilities:
∎ Communications:
∎ Define brand communication strategy for ZXY key business messaging, communicate innovation and deliver successful product launches to drive existing and new customer engagement
∎ Plan the online and offline marketing strategy (including external and internal comms) and set and manage marketing calendars and critical paths for execution covering all channels
∎ Plan the overall digital marketing plan includes advertising on social media, online platform & SEO management.
∎ Conduct market research and evaluate trends to help teams understand our global marketplace
∎ Set clear 'KPI's for all marketing activity and to evaluate performance and result of each action, reporting back to business leaders
∎ Communicate regional product updates with a consistent brand message around the globe to both customers and internal colleague teams
∎ Create marketing effectiveness analyses and KPIs to inform and measure strategy
∎ Report on regional best practices, industry trends, business, and marketing program results.
∎ Lead and guide the digital and marketing team and provide recommendations to make decisions in timely manner
∎ Manage all briefs delivering on time, on brand and relevant for our audiences.
∎ Brand Creative:
∎ Continually strive to push brand thinking with a passion for creative storytelling, B2B consumer behavior, emerging trends in social marketing, and new media
∎ Brief and develop creative/artwork with teams generating all digital and physical work - covering catalogue layouts, product presentations, new branding initiatives, social and digital content, and corresponding marketing copy to ensure these are delivered to an activation ready standard, brief and on schedule.
∎ Understand competitor activity and ensure latest creative and category trends are implemented
∎ Develop ideas in line with Global creative guidelines and best practices
∎ Ensure layouts are finished accurately to brief prior to customer meetings or deadlines
∎ Action changes resulting from reviews and/or direction given by the Global Communications and Design Head, and preparing layouts to an activation ready standard
∎ Finalize all marketing materials ready for publish or print

Additional Requirements:
∎ 6 to 8 years of experience in Brand Marketing preferably in the Apparel industry
∎ Must have minimum 3 years' managerial experience in leading and supervising a team
∎ Prior experience in managing apparel brands will be an added advantage
∎ Expertise in handling traditional & online plus social media marketing campaigns
∎ Expertise in handling Online Marketing for B2B apparel sector
∎ Must have adept knowledge of SEO and Google analytics
∎ Additional Job Requirements:
∎ Passionate in Marketing with a creative flair and have growth mindset
∎ Entrepreneurial spirit and love to collaborate with others to build new things
∎ Charismatic communicator, lateral thinker and product-driven individuals will be highly valued for this role
∎ A strategic thinker with business acumen, analytical and numerical skills
∎ Strong interpersonal skills, ability to interact and build relationships and work as a team
∎ Able to work under pressure and meet deadlines, result-oriented, self-motivated, responsive, detail-oriented and solution-oriented
∎ Can do attitude with ability to influence and create significant impact
∎ Strong problem-solving skills, ownership, and accountability
∎ Excellent presentation, communication and influencing skills
∎ Excellent written and verbal communication both in English
∎ IT proficiency - advance level skill is a MUST in MS Office package (Especially PowerPoint, Excel, Word, and Outlook)
∎ Should be flexible and agile with efficient multi-tasking ability

Salary:
∎ Attractive remuneration is being offered for the position

Compensation & Other Benefits:
∎ Group life & Hospitalization insurance
∎ Contributory Provident Fund
∎ Pick and Drop facility
∎ Corporate mobile ceiling
∎ Subsidized lunch facility at corporate Canteen
∎ State of the art Passion Café
∎ World class work environment

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 21 Jan 2023

Company Information:
∎ 22 Dec 2022
∎ ZXY International

Category: Garments/Textile